What is Programmatic Advertising?

As many of you know, our next luncheon on September 19th is about the basics of programmatic advertising. But, many of us aren’t quite sure what programmatic advertising is or why it matters. We wanted to give you some information about programmatic advertising so you can decide if this next luncheon is for you. First, […]

Super Bowl Consumption Statistics

The Super Bowl is the biggest advertising venue of the year, reaching up to 60 percent of the United States” population. However, it is not just the big game that draws spectators. According to a Retail Advertising and Marketing Association survey, 36.3 percent of consumers will tune in primarily to watch the commercials. With so […]