An integrated marketing campaign consisting of both digital and traditional marketing efforts that has been completed within the time frame. These entries will be judged based on: Creativity Execution Innovation Brand Integration Integration Across Digital & Traditional Media Overall Experience Performance Metrics Examples: Conversions Revenue Generated / ROI Brand Awareness Submit your nomination here
A digital marketing campaign (paid or organic – SEO, SEM, display, email marketing, etc.) that has been completed within the time frame. These entries will be judged based on: Content Creativity Execution Brand Integration Overall Experience Performance Against Budget Only used to help level campaign effectiveness in comparison to budget. Performance Metrics: Traffic Conversions Revenue […]
Branding or rebrand effort that has been completed within the time frame. These entries will be judged based on: Creativity Uniqueness/Innovation in Brand Mark Functionality Execution of Brand System Performance Metrics (Examples): Brand Awareness Changing Brand Perception Cohesion with Business Objectives Ease of Use Submit your nomination here
Custom swag produced as part of a marketing initiative and was completed within the time frame. These entries will be judged based on: Creativity Execution Innovation Brand Integration Utility Quality Performance Against Budget Only used to help level campaign effectiveness in comparison to budget. Performance Metrics (Examples): Brand Recognition Views Clicks Shares Conversions Submit your […]
Custom illustrations developed as part of a marketing initiative and were completed within the time frame. These entries will be judged based on: Creativity Execution Innovation Brand Integration Utility Performance Against Budget Only used to help level campaign effectiveness in comparison to budget. Performance Metrics (Examples): Brand Recognition Views Clicks Shares Conversions Submit your nomination […]
A photographics asset that has been used to support a marketing initiative and was completed within the time frame. These entries will be judged based on: Creativity Innovation Performance Against Budget Only used to help level campaign effectiveness in comparison to budget. Performance Metrics (Examples): Brand Recognition Views Clicks Shares Conversions Submit your nomination here
A video asset or commercial that has been used to support a marketing initiative and was completed within the time frame. These entries will be judged based on: Creativity Innovation Original Cinematography Sound Design/Music Score VO/Narration Script/Copy Visual Effects/Motion Graphics Directing Performance Against Budget Only used to help level campaign effectiveness in comparison to budget. […]
A printed piece of marketing collateral that has been completed within the time frame. These entries will be judged based on: Creativity Innovation Brand Integration Utility Ergonomics Performance Against Budget Only used to help level campaign effectiveness in comparison to budget. Performance Metrics (Examples): Brand Recognition Conversions Impressions Submit your nomination here
A website, microsite, or landing page that has been completed within the time frame. These entries will be judged based on: Content Information Architecture – Structure & Navigation Functionality Interactivity Innovation Overall User Experience Performance Against Budget Only used to help level campaign effectiveness in comparison to budget. Performance Metrics (Examples): Traffic Conversions Revenue Generated […]
A marketing campaign, website, event, printed collateral or other tactic that is created 100% by an in-house team and has been completed within the time frame. These entries will be judged based on: Creativity Execution Innovation Brand Integration Performance Metrics (Examples): Conversions Revenue Generated / ROI Brand Awareness Submit your nomination here
