What is Programmatic Advertising?

As many of you know, our next luncheon on September 19th is about the basics of programmatic advertising. But, many of us aren’t quite sure what programmatic advertising is or why it matters. We wanted to give you some information about programmatic advertising so you can decide if this next luncheon is for you. First, […]

November Luncheon: “Give Your Customers What They Want” featuring New York Times Best Selling Author Chris Guillebeau

The Reno-Tahoe Chapter of the American Marketing Association (AMA) presents Chris Guillebeau, New York Times best-selling author of The $100 Startup as the November luncheon speaker. Part of the AMA’s ongoing monthly luncheon series, this special speaker event is the official kick-off to Reno’s Startup week, culminating with Startup Weekend Reno on November 21 – […]

Boost Your Marketing Career with an AMA Membership

Membership through the AMA provides you with a huge advantage for staying on top of the latest trends in marketing that affect not only your day-to-day marketing plans, but your entire business strategy. Through online templates and toolkits, a variety of content produced by top marketing thinkers and academics, the AMA is truly the go-to […]

How to find, influence and convert more business via the social web

Successful social selling is a blend of art and science, creativity and discipline. But no matter what you’re selling, and to whom, a certain foundation of core strategies can get you off on the right track and accelerate your path to customer and revenue growth. Matt Heinz, President and Founder of Matt Heinz Marketing, a […]

The Age of Mobile Marketing

2013 is the year mobile has taken center stage in the world of marketing. From responsive design to web apps, Michael Thomas will explore how this consumer-centric channel builds value to your brands and businesses. Michael Thomas, a partner at Noble Studios, will discuss the strengths of mobile, highlight the measurability and effectiveness, and provide guidance on the proper […]