Posts by Reno-Tahoe AMA

The Unforgiving Hunting Grounds of Digital Media

A meadow lies hushed in the late day sun. No movement or sound among the long grasses. Crouched and poised on the shadow-treed edge, the hunter scans, working his scarred fingers slowly across a heavy wood shaft… …your customer, the digital hunter on today’s web. His attention span is the prey he follows. One false […]

Calling All Volunteers!

The AMA is a non-profit whose goal is to bring marketers together and provide marketing education to the Reno-Tahoe community. There is nothing better than meeting like-minded professionals and being a part of something that makes a difference in your own community. We rely heavily on volunteers to make things happen here, including our board […]

Congratulations to the 2018 Ace Award Winners!

The Ace Awards recognizes local marketing excellence and what a night it was! Hosting the event at Whitney Peak, a new venue for the AMA, proved to bring a classy feeling to our 30th anniversary. Amazing people, a beautiful charcuterie spread, a flowing bar and a great Emcee made this evening extra special! This event […]

Meet the AMA Board! Spotlight: Katie Romanko

Have you ever wondered who is behind Reno-Tahoe AMA? Who are the people who make things happen? Who puts on these events? Who are the movers and shakers working for the local marketing community? Well, we want to answer that question! We want to make sure that the Reno-Tahoe community knows who our AMA board […]

What is Programmatic Advertising?

As many of you know, our next luncheon on September 19th is about the basics of programmatic advertising. But, many of us aren’t quite sure what programmatic advertising is or why it matters. We wanted to give you some information about programmatic advertising so you can decide if this next luncheon is for you. First, […]