Posts by John Dunlap

November AMA Luncheon: Make Marketing Matter

[column width=”1/1″ last=”true” title=”” title_type=”single” animation=”none” implicit=”true”] Make Marketing Matter: How to Build a Rock-Solid Demand Factory in Your Organization David Lewis with DemandGen You’re not alone if you’re often wondering if your marketing team is doing all the ‘things’ needed to grow your brand and business. The reality is — with the massive demands […]

Member Spotlight: Anita Bowers, International Game Technology

Why did you become involved in the AMA? I was involved in the collegiate chapter while attending school at UNR. I was very involved and participated in many marketing plan creation competitions, and other projects. I wanted to continue my involvement by being a board member of the Reno Tahoe AMA. What about marketing most […]

October AMA Luncheon: “More Stories Than Souvenirs” with TravelNevada

Get The Insider’s Look At Nevada’s New Integrated Tourism Campaign with TravelNevada’s Greg Fine and Bethany Drysdale. TravelNevada, the marketing division responsible for attracting visitors to the Silver State, reveals the evolution of the new Don’t Fence Me In integrated marketing campaign. During this luncheon, Fine and Drysdale will discuss the innovative integrated marketing campaign […]

‘Don’t Fence Me In’ – Marketing the Silver State with Greg Fine

Greg Fine is a native – a native Nevadan, that is. Born and raised right here in Reno, NV, Greg has decades of experience – that do NOT make him “old” – in marketing and advertising, writing and publicizing, making him ideal as Director of Marketing at Nevada Commission on Tourism (NCOT). Bethany Drysdale, TravelNevada’s Public Relations Director, is a […]

An Insider’s Look at Nevada’s New Integrated Tourism Campaign

FOR IMMEDIATE RELEASE   Media Contact: Anita Bowers, VP of Communications, Reno-Tahoe Chapter of the American Marketing Association (AMA) anitambowers@gmail.com // 775-815-1530 Reno, Nev. What does the Silver State do to attract visitors and grow tourism? Discover TravelNevada’s latest integrated marketing campaign: “Don’t Fence Me In”. The Reno Tahoe AMA (American Marketing Association) has invited Greg […]

Get Yourself to the NCET Expo – Friday, Sept. 18 / 10am – 5pm

NCET (Nevada’s Center for Entrepreneurship and Technology), an organization recognized and respected throughout the Northern Nevada entrepreneurial community, is hosting its 10th annual NCET Small Business Expo on Friday September 18th at the Atlantis Casino to bring a variety of resources and educational opportunities to any business operator in the community. Hailed as the only […]

A Lifetime of Stories – Kindra Hall / August Luncheon Speaker

Kindra Hall lives to tell stories. As a child she fostered a love of the art by attending storytelling festivals, and grew up to find that their real world application had the power to resonate messages with audiences and impact their behaviors and views unlike any other marketing tactic she had seen. Stories became her […]

THE YEAR IN REVIEW: A Message from Past President Tiffany Brown

By Tiffany Brown It’s been an amazing 2014-15 year with 10 educational luncheons, multiple mixers, and three large events now behind us. This year, we stuck close to our central mission of being the source for “connecting, informing, and advancing” marketers. We are proud to have brought in half of our luncheon speakers from outside […]

AMA’s 2015 Influencer of the Year: UNR’s Dr. Bret Simmons

by Tiffany Brown The “Influencer of the Year” award is an award given to an individual within the community who has greatly influenced the marketing sector that is voted on by the Reno-Tahoe AMA board. Past winners of this award have included Dave Archer with NCET, Abbi Whitaker with The Abbi Agency, and Stan Byers […]

Discover How Consumers Engage with Your Advertisements

Attention Reno Tahoe AMA Members! Our next luncheon on July 21st at the Atlantis will feature a presentation by the company VizKinect. VizKinect uses eye-tracking technology to test how real consumers react to media content they watch … in real time.  Part of their presentation will be a live demonstration of their eye-tracking technology and […]