7 Tips to Increase Tradeshow ROI:

Every company has something to sell. Whether it’s a service or a product, there are many strategies to implement: cold calls, drip email campaigns, networking events, memorable ad campaigns, etc. Tradeshows, when it comes to a marketing and sales strategy, are in a league of their own. They’re exhausting, time-consuming and typically cost a ton […]

FAFSA Awareness at TMCC: A Marketing/Communication Success Story

By Kate Kirkpatrick, Reno-Tahoe AMA, VP Communications One of the largest barriers to students attending college is the cost of the tuition and fees, and Truckee Meadows Community College offers financial aid and scholarships to assist with these expenses. But a lot of students don’t file their federal Free Application for Federal Student Aid (FAFSA), […]

‘Don’t Fence Me In’ – Marketing the Silver State with Greg Fine

Greg Fine is a native – a native Nevadan, that is. Born and raised right here in Reno, NV, Greg has decades of experience – that do NOT make him “old” – in marketing and advertising, writing and publicizing, making him ideal as Director of Marketing at Nevada Commission on Tourism (NCOT). Bethany Drysdale, TravelNevada’s Public Relations Director, is a […]

An Insider’s Look at Nevada’s New Integrated Tourism Campaign

FOR IMMEDIATE RELEASE   Media Contact: Anita Bowers, VP of Communications, Reno-Tahoe Chapter of the American Marketing Association (AMA) anitambowers@gmail.com // 775-815-1530 Reno, Nev. What does the Silver State do to attract visitors and grow tourism? Discover TravelNevada’s latest integrated marketing campaign: “Don’t Fence Me In”. The Reno Tahoe AMA (American Marketing Association) has invited Greg […]

September AMA Luncheon: A Marketer’s Seat at the Corporate Strategy Table

Who wants to play a key role in the design of a successful organizational strategy? Raise your hand! It is more important than ever that Marketing is present during strategic planning, because a marketer’s perspective brings key insights that will help companies differentiate themselves from the competition. Want to earn your seat at the corporate strategy table? […]

A Lifetime of Stories – Kindra Hall / August Luncheon Speaker

Kindra Hall lives to tell stories. As a child she fostered a love of the art by attending storytelling festivals, and grew up to find that their real world application had the power to resonate messages with audiences and impact their behaviors and views unlike any other marketing tactic she had seen. Stories became her […]

THE YEAR IN REVIEW: A Message from Past President Tiffany Brown

By Tiffany Brown It’s been an amazing 2014-15 year with 10 educational luncheons, multiple mixers, and three large events now behind us. This year, we stuck close to our central mission of being the source for “connecting, informing, and advancing” marketers. We are proud to have brought in half of our luncheon speakers from outside […]