Get The Insider’s Look At Nevada’s New Integrated Tourism Campaign with TravelNevada’s Greg Fine and Bethany Drysdale.
TravelNevada, the marketing division responsible for attracting visitors to the Silver State, reveals the evolution of the new Don’t Fence Me In integrated marketing campaign.
During this luncheon, Fine and Drysdale will discuss the innovative integrated marketing campaign strategies and marketing positioning of the state of Nevada. TravelNevada’s focus on the millennial target audience led the team to develop a campaign that promises real, heart-felt memories from their Nevada vacation. The presentation will stress the importance of a cohesive integrated marketing plan. “Today’s marketing ecosystem requires integrating an organization’s marketing channels, platforms and messaging. It’s key for any organization, large or small,” Fine said. “Integration does not require a large marketing budget.”
Fine is a native Nevadan with 23 years of marketing experience in the Reno-Tahoe region. For nearly two decades, he was a principal of a Reno-based advertising agency before being named marketing director for Nevada’s Division of Tourism/TravelNevada. Drysdale is a public relations veteran, having manned TravelNevada’s PR department since 2011. Prior to that she was PR specialist with the state’s tourism division, and has worked on the agency side, and as a news reporter.
Have questions about the October AMA Luncheon? Contact Reno-Tahoe AMA