Member Spotlight: Nicole Denison, Apex Performance Solutions

Tell us about your company. I work for Apex Performance Solutions as the Marketing and Business Development Manager. Apex is a local consulting company that specializes in IT training and learning solutions, project management, and software quality assurance. Within our training competency, we deliver learning solutions catered to individual business needs, whether it be E-Learning […]

How People, Processes, and Power have created the New Traditional in Marketing

Please join us for our May monthly luncheon featuring Stephanie Kruse, Principal and Chief Strategist of the Reno-based strategic communications firm KPS3. With over 30 years of marketing, public relations, and advertising management experience, Stephanie will discuss what’s changing in the marketing and communications professions, and more importantly, what’s ahead. Specifically, she will talk about […]

Come see the makeover UNR tossed to Mary Kay

The University of Nevada’s Reynolds School of Journalism is a perennial powerhouse at the National Student Advertising Competition and this year, despite finishing as runner-up to UC Berkeley, was no different. See the campaign they and their cohorts at the College of Business presented to Mary Kay Cosmetics for raising brand awareness in the 18-25 […]

Grammar Girl

Who knew grammar could be so fun? Mignon Fogarty, aka Grammar Girl, and her 225K followers did. Join us at our AMA luncheon on April 15th to learn why. During this session, Fogarty will walk you through her journey as she created a niche for herself while simultaneously making grammar geek-chic. She will discuss her […]

2014 AMA Mar·ket·ing Workshop – April 10, 2014

Theory Track Application Track Times Course Agenda  2:00-2:55 Check-in & Networking Hour  2:55-3:35 What is Personal Branding Vanessa Vancour, UNR Developing Your Personal Brand Dr. Bret Simmons, UNR  3:45-4:25 The Power of Web Analytics Colin Loretz, Reno Collective Big Data & Trends Jarrod Lopiccolo, Noble Studios  4:35-5:15 How to Build a Grassroots Movement Kristin Stith, […]

Reno Food Movement

This luncheon we happily welcome Mark Estee, who will discuss how he turned the idea of a “whole hog” restaurant into a community spotlight. He will share how he built genuine relationships in the community, that led to a larger food movement in Reno. He will discuss the lessons he learned about connecting with your […]

Rebranding – the process, practical ideas and lessons learned

During this session, Maarten and Sean (IGT, Corporate Marketing) will provide a practical guide to rebranding from a ‘client’ point of view. With a recently completed rebranding effort fresh on their minds (and tons of prior experience), the two speakers will share their process, practical ideas and –above all- lessons learned along the way. This […]

One lake. Two markets. One goal.

How does a world destination market itself when there are two messages? This luncheon, Andy Chapman and Carol Chaplin will discuss how they work separately, together and with locals to create the best opportunity for the lake. They will dive into the campaigns that worked (and didn’t), how they have increased website traffic, and how […]

Using New & Traditional Marketing for Community Outreach

Using new and traditional communication for a community outreach program  Each month the Food Bank of Northern Nevada (FBNN) serves more than 97,000 people. Each month the Food Bank of Northern Nevada (FBNN) serves more than 97,000 people. Jocelyn will discuss how FBNN better engages members/community to meet their mission-critical objectives. You will hear how FBNN maintains […]