Please join us for our May monthly luncheon featuring Stephanie Kruse, Principal and Chief Strategist of the Reno-based strategic communications firm KPS3. With over 30 years of marketing, public relations, and advertising management experience, Stephanie will discuss what’s changing in the marketing and communications professions, and more importantly, what’s ahead. Specifically, she will talk about […]
The University of Nevada’s Reynolds School of Journalism is a perennial powerhouse at the National Student Advertising Competition and this year, despite finishing as runner-up to UC Berkeley, was no different. See the campaign they and their cohorts at the College of Business presented to Mary Kay Cosmetics for raising brand awareness in the 18-25 […]
Who knew grammar could be so fun? Mignon Fogarty, aka Grammar Girl, and her 225K followers did. Join us at our AMA luncheon on April 15th to learn why. During this session, Fogarty will walk you through her journey as she created a niche for herself while simultaneously making grammar geek-chic. She will discuss her […]
Theory Track Application Track Times Course Agenda 2:00-2:55 Check-in & Networking Hour 2:55-3:35 What is Personal Branding Vanessa Vancour, UNR Developing Your Personal Brand Dr. Bret Simmons, UNR 3:45-4:25 The Power of Web Analytics Colin Loretz, Reno Collective Big Data & Trends Jarrod Lopiccolo, Noble Studios 4:35-5:15 How to Build a Grassroots Movement Kristin Stith, […]
This luncheon we happily welcome Mark Estee, who will discuss how he turned the idea of a “whole hog” restaurant into a community spotlight. He will share how he built genuine relationships in the community, that led to a larger food movement in Reno. He will discuss the lessons he learned about connecting with your […]
During this session, Maarten and Sean (IGT, Corporate Marketing) will provide a practical guide to rebranding from a ‘client’ point of view. With a recently completed rebranding effort fresh on their minds (and tons of prior experience), the two speakers will share their process, practical ideas and –above all- lessons learned along the way. This […]
How does a world destination market itself when there are two messages? This luncheon, Andy Chapman and Carol Chaplin will discuss how they work separately, together and with locals to create the best opportunity for the lake. They will dive into the campaigns that worked (and didn’t), how they have increased website traffic, and how […]
Using new and traditional communication for a community outreach program Each month the Food Bank of Northern Nevada (FBNN) serves more than 97,000 people. Each month the Food Bank of Northern Nevada (FBNN) serves more than 97,000 people. Jocelyn will discuss how FBNN better engages members/community to meet their mission-critical objectives. You will hear how FBNN maintains […]
Riverwalk, MidTown, and Downtown. The momentum in Reno is building: Riverwalk, MidTown and Downtown. Learn how each of these core districts of the city are marketing themselves independently and collaborating to build a better Reno experience for locals and tourists alike. In this panel discussion, each district will share their independent marketing strategies and tactics […]
Great moments are born from inspiration. We do our best work when we’re driven by pride and passion. In February of this year, a group of volunteers became inspired to create a campaign that is unique to the Biggest Little City. We believed this type of effort has to come from the community so it […]