2013 is the year mobile has taken center stage in the world of marketing. From responsive design to web apps, Michael Thomas will explore how this consumer-centric channel builds value to your brands and businesses. Michael Thomas, a partner at Noble Studios, will discuss the strengths of mobile, highlight the measurability and effectiveness, and provide guidance on the proper usages with the limited real-estate of mobile devices.

Recently Michael and his team launched mobile projects for clients such as Ford, Google, and Autodesk, which combined the power of social and responsive layouts together for one engaging experience.

Our Speaker
Michael Thomas works closely with fortune 500 companies to bring digital marketing strategies to life. He oversees the creation and execution of brand and digital strategies for high-profile clients, including Autodesk, Hotwire, Newport Beach, Tahoe South, Ford, Google, and more. Recently, he appeared on MSNBC’s Your Business to talk about the importance of visual storytelling.With 20 years of proven leadership and marketing expertise, he played an instrumental role in growing Noble Studios into one of Nevada’s fastest growing digital agencies.

Prior to joining Noble Studios, Michael was the executive director of marketing for the Reno-Sparks Convention and Visitors Authority, where he managed the marketing and public relations initiatives for the region’s largest tourism agency.

Tuesday, May 21st 
Atlantis – Casino Resort Spa
3800 S. Virginia St
Networking: 11:30 AM
Lunch: Noon to 1PM

RSVP by 12pm, Friday,  May 17

Luncheon Pricing
$25  AMA Members with RSVP
$30 Non-Members with RSVP
$17 Students with RSVP
$40 Without RSVP (Seating is on a space-available, first-come, first-serve basis)
Please Note: The AMA bills RSVP’d no-shows. Please notify us no less than 48 hours before the event, so we have time to cancel your meal.

Workshop Overview

We believe in spreading knowledge, helping our community, and inspiring business to grow. We understand that marketing is difficult but we want to make it easier for you. During this workshop, you will learn from some of the brightest minds in the industry with various marketing tricks and techniques to grow your business.

The first annual mar·ket·ing workshop will be held Thursday, May 2nd from 4pm to 7:30pm. This conference is geared for marketers and small business owners to expand their marketing knowledge and find innovative ways to grow their presence.

Two simultaneous marketing sessions will be available for you to choose from. After the workshop, we will be hosting a mixer to network with local business owners, UNR students, and other marketing enthusiasts. Additional proceeds to help the UNR Collegiate chapter.

Topic Track

Thursday, May 2nd

University of Nevada
Joe Crowley Student Union
Registration: 4 PM
First Sessions: 4:30pm
Cocktail Hour: 8pm
* RSVP by 12pm, Wednesday, May 1st

Registration is now closed.

$35 – AMA Members with RSVP
$45 – Non-Members with RSVP
$20 – Students with RSVP
$50 – Without RSVP (Seating is on a space-available, first-come, first-serve basis)

Thank you to our sponsors:

Our Speakers

	Ronele Klingensmith President of RKPR Inc. Ronele, APR, started RKPR Inc. almost 9 years ago and has nearly 20 years of public relations experience, has received numerous awards, is a member of PRSA (since 1994), has judged the national PRSA Silver Avil Awards in 2007 and 2008 in New York City and is an accredited public relations professional (APR).
	Dave Archer President and CEO of NCET Nevada’s Center for Entrepreneurship and Technology Dave is a results-oriented market and product development executive. He has a proven track record in emerging technologies, media and the Internet. He has 30 years experience creating successful new technology-based businesses, products and services.
	Milena Regos Founder/CEO Out&About Marketing Milena founded Out&About Marketing to coach companies and individuals how to create relationships and provide value using the Internet and social media. She’s worked with multiple companies from an agency perspective, a client side and now a consulting side.
	Rob Gaedtke VP of Creative Services, KPS3 Rob develops smart ways to make people take action. He manages a team of creatives with the skill sets to make it happen.
	Philip (Flip) Wright EVP Strategy & Innovation at The Glenn Group Flip has been working in Marketing Communications for nearly 17 years and has been fortunate enough to spend time on both the client and agency side with experience in diverse industries including professional sports, retail, healthcare and many more.
	Shila Morris Owner of Squeeze In Shila is a highly motivated business owner with a passion for writing, learning and getting better As the co-owner and president of the Squeeze In, she oversees all 96 associates. She coordinates management training, facilitates company growth, handles guest relations, and oversees all processes in the company.
	Larry DeVincenzi Brand Director at Biggest Little Group As a communications professional, Larry has enjoyed helping companies accelerate their growth through integrated brand campaigns. He’s provided expertise at building and rejuvenating brands by crafting a targeted vision, developing key tactical strategies, and leading high-performing teams to measurable goals.
	Andy Walden Senior Account Manager at Noble Studios As an account manager, Andy builds digital strategies to help communicate and engage the right audience to their brand. He currently works with interesting and passionate clients, which include Fortune 500 companies within the financial, entertainment, and travel industry.
	Judith Kline Interactive Manager at Creative Concepts Media + Marketing Judith is responsible for online advertising, mobile advertising, search, and social media. Judith has nearly 10 years in U.S. and international online advertising and marketing.
	Lisa Kirkman Marketing leader in project management and digital marketing Lisa is an experienced manager with proven track record of successful leadership in a range of online marketing programs including: website builds, online advertising and lead generation.

Non-profit leader and marketing professional, Brian Williams, will be giving actionable steps, tips, and ideas on how to market your business, cause, or event with little or no budget. Brian will be addressing social media, cause marketing, educational partnerships, and unique ways to get your message heard in the media. Be sure to bring a pen, paper, tablet, or laptop because you will leave with ideas and free services can take advantage of right away.

Brian attended the University of Nevada, Reno.  During his sophomore year, Brian was ranked the “#1 Integrated Marketing and Advertising Student in the Nation” by the American Advertising Federation and received the “Marketing Professional of the Year” award for Northern Nevada for his participation in the Toyota Matrix ad campaign.

While building a business in LA after college,  Brian wanted to make an even bigger difference in the world. He then began a quest to discover the impact to “inspire 1,000,000 Acts of Kindness.”

Brian took an idea to the next level and formed a non-profit organization called Think Kindness. His goal is to inspire thousands of youth across the nation to incorporate Kindness into their daily lives and future careers. To date, Brian has documented more than 250,000 Acts of Kindness, he has spoken to over 75,000 students, and received the Thornton Peace Prize. He has been endorsed by governors, senators, mayors, and by dozens of school principals.

Tuesday, April 16th
Atlantis – Casino Resort Spa
3800 S. Virginia St
Networking: 11:30 AM
Lunch: Noon to 1PM

Registration is now closed.

Luncheon Pricing

$25  AMA Members with RSVP
$30 Non-Members with RSVP
$17 Students with RSVP
$40 Without RSVP (Seating is on a space-available, first-come, first-serve basis)
Please Note: The AMA bills RSVP’d no-shows. Please notify us no less than 48 hours before the event, so we have time to cancel your meal.

Jimmy Beans Wool is an EDAWN success story and has been receiving national attention. Maybe you have seen them recently in the New York Times, Huffington Post or Redbook magazine.

Meet Laura Zander, co-founder of Jimmy Beans Wool, a Reno-based online wool and yarn store. She accidentally fell into the knitting business after beginning to knit as a hobby. She has come a long way since opening shop in 2002; and has since grown her annual revenue to more than $7 million. Jimmy Beans Wool has been named four times to the Inc. 500 Magazine’s List of Fastest Growing Private Companies in the United States.

Join us for some bundles of wisdom from Laura Zander! “It’s wool. You gonna make something of it?”

Tuesday, March 19th
Atlantis – Casino Resort Spa
3800 S. Virginia St
Networking: 11:30 AM
Lunch: Noon to 1PM

RSVP by 12pm, Friday, March 15th

Luncheon Pricing
$25  AMA Members with RSVP
$30 Non-Members with RSVP
$17 Students with RSVP
$40 Without RSVP (Seating is on a space-available, first-come, first-serve basis)
Please Note: The AMA bills RSVP’d no-shows. Please notify us no less than 48 hours before the event, so we have time to cancel your meal.

How can that be? See Augmented Reality in Action
Augmented Reality is a video-enhanced view of a physical real-world. Virtual elements merge with real life through mobile technology, and create an interactive experience where James Bond could walk out of a movie poster, where buildings turn into dragons and where pieces of paper could open up like a book.

Augmented Reality experts Michelle Calloway and Allen Cassof Reno’s Total Creative Solutions bring years of marketing and cross-media experience to the conversation. This clever blend of video and QR code technology is all over Europe and Asia. Designers and marketers use AR technology to bend reality in marketing campaigns and event promotions for the likes of IKEA, LEGO, Joico.

RSVP now to learn more about how you can put augmented reality to work for your business.

Tuesday, February 19th
Atlantis – Casino Resort Spa
3800 S. Virginia St
Networking: 11:30 AM
Lunch: Noon to 1PM

RSVP by 12pm, Friday, February 15th

Luncheon Pricing
$25  AMA Members with RSVP
$30 Non-Members with RSVP
$17 Students with RSVP
$40 Without RSVP (Seating is on a space-available, first-come, first-serve basis)
Please Note: The AMA bills RSVP’d no-shows. Please notify us no less than 48 hours before the event, so we have time to cancel your meal.

Download the mobile app below to see an example of Augmented Reality:

Android phone

iPhone

Super Bowl Ad Review Over Muffins and Coffee | RSVP Today
 Join us Friday morning, February 8th, at Mimi’s Café for muffins and coffee. We will be covering what we liked and disliked about this year’s Super Bowl ads.

Meet other marketers, bring your professional marketing opinion, and let’s discuss the target, strategy, and innovation of TV’s greatest stage for commercials.

Space is limited to 15
Hosted at Mimi’s Cafe on Kietzke Lane at McCarran

Friday, February 8th
7:30 – 8:30 a.m.

To RSVP, please email us at renoama@gmail.com. There’s just enough room for 15 people in the huddle, so make your reservation today!

Brand advocacy has zoomed to the top of CMO’s agendas. In fact, advocacy is the #1 priority for CMOs worldwide according to a recent IBM study (read the study).

Rob Fuggetta,  a leading expert on brand advocacy, will discuss how companies are building their brands and businesses by turning their brand advocates into powerful marketing forces.

• Who are brand advocates? It may surprise you!
• What makes them tick?
• Best practices for engaging these influential consumers and business buyers.

Rob will also present real world advocacy success stories from top brands like Rubio’s Fresh Mexican Grill, Anytime Fitness, and Box.

Bust out the egg-nog! Mingle Bells is back and this year it is an ugly sweater party! Dress in your most hideous Christmas sweater and join your coworkers and colleagues from every advertising, public relations, social media and printer industries in the region at our annual holiday mixer!

This year all the proceeds raised will be donated to Note-Able Music Therapy Services, so you can feel good that your are doing something good while you are probably doing something that may land you on the naughty list.

Thursday, December 6
Location: Harrahs
Time: 5pm to 8pm

Mingle Bells Pricing

$35 – Members with RSVP
$40 – Non-Members with RSVP
$45 – At the door
Be sure to wear your own horrible Christmas sweater and have your photo taken with your friends and coworkers on our horribly tacky holiday couch.

The digital media revolution has totally transformed the way brands acquire, grow and retain customers. To effectively engage and serve today’s hyper-connected consumers, smart marketers are replacing the one-size-fits-all marketing communication strategies of the past with well-integrated one-to-one customer engagement strategies that include the tools in the world of social media from Twitter to Facebook.

Using ExactTarget’s award winning research and client examples, Kyle Lacy will give 5 key changes in the social revolution and why it should matter to you.

As Principal of Marketing Research and Education at ExactTarget, Kyle leads an effort to build and distribute an ongoing research series that sets aside theories and assumptions about consumer online preferences and focuses instead on solid data collected through a combination of focus groups, experiential research and online surveys.

He is the author of three books, Twitter Marketing for Dummies (2009), Branding Yourself (2010), and Social CRM for Dummies (2012). Prior to joining ExactTarget, Kyle co-founded a marketing technology company, helping over 350 clients build and deliver digital marketing experiences. You can follow him on Twitter at @kyleplacy or visit Kyle’s blog at KyleLacy.com.

Kyle will be speaking with at the AMA Chapter Luncheon on November 20th at the Atlantis. Reserve your tickets now.

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Our panel of craft brew beer-ists will illustrate how the craft beer industry has used events and leveraged a sense of community to create passion around their products. Pour yourself a tall glass of insight at the next AMA Luncheon, Tuesday, October 16, 2012 at the Atlantis. Our panel:

Constance Aguilar, organizer of CANFEST, the world’s first beer festival to serve beers only from cans, will discuss how an event that might have just been for insiders, has created enthusiasm among consumers for a new niche in the beer industry.
Sean Turner, CEO and Owner, Mammoth Brewing Company, will discuss the power local companies have to create a passionate and loyal following for their products. Sean’s insights on why supermarkets are investing so heavily in the beer category will be relevant to your next project.
Ed Adkins, organizer of Reno’s Beer Crawl joins the conversation as someone who was moved to action by Reno’s rich downtown as a dynamic event venue. Reno’s Beer Crawl, a weekly beer-tasting event on an ever-changing circuit of downtown Reno bars and restaurants. Ed also runs special event & marketing shop, Let’s Do Things.
Marc Tiar, writer for Edible Reno-Tahoe and self-described beer-ologian, will moderate the conversation, adding flavor and color to the conversation, bringing the perspective of a consumer moved from being just a buyer to being a passionate enthusiast.

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