The University of Nevada, Reno is recruiting for a Web Strategist for the Office of Marketing and Communications.

The Web Strategist supports the University’s central website strategies and initiatives, serving as a technical expert within the University’s content management system (CMS). The Web Strategist contributes to website strategies and initiatives through content development and optimization, website maintenance, digital marketing campaigns, training and education, and accessibility remediation. This position serves as a central resource for web content best practices, providing guidance to stakeholders from across the University.

Responsibilities include, but are not limited to:

CMS and web accessibility support

Provides support to University’s central content management system (CMS) by managing and responding to website update requests

Serve as technical consultant for CMS and web content to content stakeholders from across the University

Monitors SiteImprove reports for CMS-based websites, working independently to resolve errors and coordinate with other CMS stakeholders to address and remediate accessibility issues

Develop SEO strategy for centrally owned websites; monitor site optimization

Ensure web content complies with University brand standards and marketing communication strategy as set by Office of Marketing & Communications leadership

Monitor and report on website performance (e.g., web analytics) to site owners; make and implement recommendations to improve site performance

Conduct web maintenance on centrally managed sites

Provide input for CMS feature development and functionality

Provide CMS support for units that do not have a designated web/communications marketing specialist

Identify site-wide accessibility issues and collaborate on resolving them; Assist marketing specialists and content contributors with accessibility issues on their sites

Training and Education

Provide CMS training, support and advice to new and established CMS users in the form of one-on-one meetings, workshops, consultations and presentations

Help build CMS training modules in collaboration with Senior Web Strategist and Director of Digital Marketing

Develop CMS training resources

Serve as expert educational and training resource for the CMS and central web strategies

Provide SiteImprove training in collaboration with Senior Web Strategist

Web strategy and digital initiatives

Coordinate with content stakeholders and marketing specialists on overall website strategy/direction for non-centrally owned webpages

Collaborate with stakeholders on web strategies for centrally owned University websites

Support and contribute to digital marketing campaigns

Conduct research into new programs/methods/platforms to promote the University and its programs

Develop and support digital marketing initiatives (e.g., recruitment; reputation; organic strategies) and coordinate with key stakeholders from varying campus entities

Required Qualifications

Bachelor’s Degree and two years (2) of related experience OR

Master’s Degree and one (1) year of related experience

Related Experience

Within online web strategy, experience in search engine optimization (SEO), content management systems (CMS), HTML, content planning and editorial calendars, web accessibility and web content writing/editing or related.

How to apply—Main-Campus/Web-Strategist–Office-of-Marketing-and-Communications_R0134536

Point of Contact

J’Neal Hachquet