| The University of Nevada, Reno is recruiting for a Web Strategist for the Office of Marketing and Communications.
The Web Strategist supports the University’s central website strategies and initiatives, serving as a technical expert within the University’s content management system (CMS). The Web Strategist contributes to website strategies and initiatives through content development and optimization, website maintenance, digital marketing campaigns, training and education, and accessibility remediation. This position serves as a central resource for web content best practices, providing guidance to stakeholders from across the University. Responsibilities include, but are not limited to: CMS and web accessibility support Provides support to University’s central content management system (CMS) by managing and responding to website update requests Serve as technical consultant for CMS and web content to content stakeholders from across the University Monitors SiteImprove reports for CMS-based websites, working independently to resolve errors and coordinate with other CMS stakeholders to address and remediate accessibility issues Develop SEO strategy for centrally owned websites; monitor site optimization Ensure web content complies with University brand standards and marketing communication strategy as set by Office of Marketing & Communications leadership Monitor and report on website performance (e.g., web analytics) to site owners; make and implement recommendations to improve site performance Conduct web maintenance on centrally managed sites Provide input for CMS feature development and functionality Provide CMS support for units that do not have a designated web/communications marketing specialist Identify site-wide accessibility issues and collaborate on resolving them; Assist marketing specialists and content contributors with accessibility issues on their sites Training and Education Provide CMS training, support and advice to new and established CMS users in the form of one-on-one meetings, workshops, consultations and presentations Help build CMS training modules in collaboration with Senior Web Strategist and Director of Digital Marketing Develop CMS training resources Serve as expert educational and training resource for the CMS and central web strategies Provide SiteImprove training in collaboration with Senior Web Strategist Web strategy and digital initiatives Coordinate with content stakeholders and marketing specialists on overall website strategy/direction for non-centrally owned webpages Collaborate with stakeholders on web strategies for centrally owned University websites Support and contribute to digital marketing campaigns Conduct research into new programs/methods/platforms to promote the University and its programs Develop and support digital marketing initiatives (e.g., recruitment; reputation; organic strategies) and coordinate with key stakeholders from varying campus entities Required Qualifications Bachelor’s Degree and two years (2) of related experience OR Master’s Degree and one (1) year of related experience Related Experience Within online web strategy, experience in search engine optimization (SEO), content management systems (CMS), HTML, content planning and editorial calendars, web accessibility and web content writing/editing or related. How to apply https://nshe.wd1.myworkdayjobs.com/UNR-external/job/University-of-Nevada-Reno—Main-Campus/Web-Strategist–Office-of-Marketing-and-Communications_R0134536 Point of Contact J’Neal Hachquet |