How does a world destination market itself when there are two messages?

This luncheon, Andy Chapman and Carol Chaplin will discuss how they work separately, together and with locals to create the best opportunity for the lake. They will dive into the campaigns that worked (and didn’t), how they have increased website traffic, and how they use social media to achieve their objectives.

Our Speakers

North_Lake_Tahoe Andy Chapman, Chief Marketing Officer for the North Lake Tahoe Resort Association, has lived in Tahoe for over 20 years and is happy to call this place home. Although Andy”s “day job” is to promote the North Lake Tahoe region to the traveling consumers both domestically and internationally, he can casino online also be found outside enjoying all the recreational activities this region has to offer.

View North Lake Tahoe”s Consumer Advertising Focus Group Research Study

South_Lake_Tahoe Carol Chaplin has been the Executive Director for the Lake Tahoe Visitors Authority since 2008. She achieved a Bachelor”s degree in English Literature from San Francisco State University, and subsequently landed in South Lake Tahoe in 1982 to begin a career in Hospitality. Carol is currently co-chair of the Regional Marketing Committee, supporting the RenoTahoe Airport, and is a board member for the Tahoe Prosperity Center and the Sierra Ski Marketing Council. Outside her professional life, she is most proud of being the single parent of two sons, Anders and Palmer.

View Tahoe South Marketing Video


Tuesday, January 21st
Atlantis – Casino Resort Spa
3800 S. Virginia St
Networking: 11:30 AM
Lunch: Noon to 1PM

Register Now

RSVP by 12pm, Friday,  January 17th

Luncheon Pricing
$25  AMA Members with RSVP
$30 Non-Members with RSVP
$17 Students with RSVP
$40 Without RSVP (Seating is on a space-available, first-come, first-serve basis)
Please Note: The AMA bills RSVP’d no-shows. Please notify us no less than 48 hours before the event, so we have time to cancel your meal.