Marketing

Building Black Rock City – One of the biggest events on earth

A festival of community, art, and self-expression – Burning Man attracts more than 50,000 people across the world to our region each year. This international event has become an icon to Nevada, but how does one market and mange one of the largest events in the nation? Burning Man is more than a festival in […]

2012 Reno-Tahoe Ace Awards

Celebrate the Diamonds of Marketing This year is the Reno-Tahoe AMA’s Diamond Anniversary — 30 years! Come help us celebrate while we honor the experts in our industry — the “Diamonds” of marketing. Some of the best marketing work to come out of our community will be recognized at the 2012 Ace Awards on June 21st. In the spirit of […]

Power Networking

How powerful are your networking skills? In the era of super-communications, “making it” means making connections and putting those connections to work. Networking is much more than meeting someone and getting a business card. Networking is a vitally important skill that most people don’t take seriously enough. (In fact, most people are bad at it.) […]

Mingle Bells sponsors Think Kindness

The holiday season is here and the region’s largest communications industry mixer is back. A handful of Northern Nevada’s premier organizations are teaming up to help a local nonprofit organization, Think Kindness, with their proceeds. Throughout the evening, prizes will be raffled off including: A Kindle Exclusive products from the international brand Skagen Tickets to the […]

The World, the Olympics, and Marketing the Reno/Tahoe Area

The Reno Tahoe Winter Games Coalition is a non-profit corporation dedicated to having Reno-Tahoe become the next North American region selected to host the Olympic Winter Games. The coalition includes board members and volunteers from the public and private sectors of Nevada and California. The organization also brings shorter term economic impact opportunities to the […]

Developing dynamic and engaging brands

Rediscover your brand’s magic! Ron Strauss has helped hundreds of CEO’s reignite their brands. Values-based BrandingSM is a common-sense approach to businesses, branding and innovation that is easy to understand, and easy to put to work. Our Speaker Ron Strauss is an innovative thinker in marketing and branding. Hundreds of CEO’s have benefited from his […]

IGT Accepting Applications for Two Marketing Positions

Public Relations Manager Responsibilities: IGT is looking for a Public Relations Manager to lead company-wide PR strategies and drive global messaging. Supervise and mentor a team of PR Representatives and manage external PR and advertising agencies and related vendors. Build media relationships and develop a media outreach plan. Write and distribute press releases and media alerts. Oversee […]

Small Businesses and the Success of Marketing

Local Icons Share their Marketing Experiences Join these innovative small business owners, as they discuss the effective marketing strategies they’ve used to survive the economy, and thrive in our area. What works? What hasn’t? Find out at this month’s luncheon and seep in the experiences shared by these successful small business owners. Paul Doege – […]

Men are from mars & Women are the consumers

A panel of women discussing how to market to women In the fight for equal opportunity for women, there has been a disconnect in the fundamental differences between men and women. Those differences do exist and as marketers this news is important. Women account for roughly 85% of all consumer purchases include everything from vehicles […]