As marketers, we’re challenged with getting people clamoring for our clients’ products and services. Helping a client tell their story and differentiating them from other competitors is key to building brand awareness and creating market share. How can public relations build brands and buzz and get the attention of target audiences so they’re thinking about […]
From one CEO to another, Steve Weich has been in the marketing trenches. He’s owned successful businesses and is a down-to-earth, practical marketing guru. And he’s proven his concepts in his own companies. Hear Steve ‘tell it like it is’, from a business owner’s point of view. Marketers, you’ll be heard, when you approach your […]
computer softwarediv> Presentation Deck You got ‘em to your website – now what? Getting in front of the users is only half the battle. Some of the world’s largest organizations are increasing their marketing budgets by nearly 13 percent to emphasize the online user experience. How do decision makers justify the expense? 1. Improved brand […]
Your agency’s best work — and the ROI to prove it — begins with you CMOs, marketing directors and business owners underestimate the enormous impact they play in creating powerful advertising and marketing for their company. Greg Fine, principal and creative director at Ding Communications, offers a few thoughts on how you can wring the […]
Your agency’s best work — and the ROI to prove it — begins with you CMOs, marketing directors and business owners underestimate the enormous impact they play in creating powerful advertising and marketing for their company. Greg Fine, principal and creative director at Ding Communications, offers a few thoughts on how you can wring the […]
Staying outside the recycle bin. It’s been said that marketing is 1% inspiration, 29% perspiration, 70% plagiarism. If Shakespeare were writing today, he’d probably be in trouble for all his borrowed plots and characters. But – trademarks, copyrights, plagiarism, oh my. What can get us into trouble and how can we stay safe while maintaining […]
Say you’re a marketing department of one, tasked with writing, designing, and telling your customers everything about your company’s products and services, from print to web to social media. Where do you start? According to branding agency owner David Branby, “Work from the brand forward. If your brand is in the right place, everything else […]
The content people create about your brand matters more than content you create about yourself. Consumers trust eachother more than they trust your brand, and social media, through Yelp, Twitter, Blogs, Facebook, and more gives them easy access to their trusted network. Social media is a core component that drives brand perception and your marketing […]
Internet marketing is the most cost effective and successful form of advertising to reach your target audience. Up to 72% of shoppers do research online prior to purchase, so how can your company land on the top of their search results page? It’s called search engine optimization, or SEO. Our speaker, Michael Fitzpatrick, helps highly […]
It’s hard to imagine a world without Google. Yet many people don’t realize Google offers free marketing tools which are extremely valuable in promoting services or products online. Get the insider’s scoop about Google’s free tools and see a demonstration of the unique features they offer. Everyone is profiting from Google, why not you? Learn […]
