Tell us about your company.
Creative Coverings is a nationwide specialty linen rental and sales company focused on the special events market, helping decorate events all around the nation. As Director of Marketing & Design, I oversee product development, marketing and fabric trend research for this fast-growing company.
Tell us about your background as it relates to marketing.
I have always loved fashion and textiles and have had the opportunity to travel quite extensively through the years to see for myself what is trending in fashion and fabrics! Coming to the Reno-Tahoe area as a young girl I was afforded the opportunity to grow up in this beautiful region. I attended the University of NV, Reno where I received my degree in French and spent a semester abroad in France! It was there that I discovered just how much I was in love with the world of high fashion. From Chanel to Dior, Lacroix and Yves Saint Laurent, I absolutely fell in love with the luxurious designs, but mostly the textures and prints of the fabrics. Prior to joining Creative Coverings I have had professional experiences in marketing and business administration, as well as, owning a business as a fashion consultant. I studied Fashion Marketing as well to gain the knowledge and skills that I am able to use in my current position.
Previously I served as marketing executive for Bauserman Group and assisted in them design and production of special events. It is there that I fell in love with table top design and met Creative Coverings. I even had the chance to bond with Robin Brockelsby, owner of Creative Coverings, while organizing and producing a local large fundraiser. She saw my passion for marketing and design and later offered me the opportunity of a lifetime!
I truly know this is my dream job! Not only do I travel the country looking for trendy fabrics to dress event tables, but I work with an amazing group of individuals who have their own passions and talents that make this team so spectacular. I enjoy marketing our beautiful designs through blogs, pr, social media platforms, and trade show opportunities. Our table designs have received recognition in several event related publications, blog sites, and newsletters, as well as awarded Best Table Top Design at a National Association for Catering & Events table design competition.
What is your favorite thing about the Reno-Tahoe AMA?
I feel that the Reno-Tahoe AMA has afforded me the opportunity to meet some amazing professionals in the field of marketing and to gain insight into new and different ways to help market our product and our company so that we can continue to grow and develop locally and nationally.