The Reno-Tahoe chapter of the American Marketing Association (AMA) has had an extremely successful term to date, including a 26% increase in membership, winning multiple awards from the AMA International Headquarters and record setting attendance at the monthly Insider’s Forums.

According to Regina Casteneda, vice president of membership, the current membership term, which started in July of 2004, has seen a 26% increase in membership, for a total of 91 members.  “During our Fall Membership Acquisition Campaign we experienced a 22.97% increase, resulting in an award for the largest percentage increase in membership among all chapters,” Casteneda noted.  The chapter received $1,000 in acknowledgement of this achievement. 

AMA International Headquarters has bestowed three additional awards on the Reno-Tahoe chapter this term, including “Turn Around Chapter of the Year”, “Fastest Growing Chapter,” and they also awarded the chapter a “Special Merit in Communications.”

The Reno-Tahoe chapter has also seen record attendance at the last two Insider’s Forums.  January’s forum set a new record with 215 guests in attendance.  The Forum, “How Technology Has Improved Direct Marketing,” featured Jeff Bargerhuff, senior vice president and marketing director online casino for Nevada State Bank, and Chris Fleiner, president of JLH Direct Solutions.   December’s Forum, which drew 105 guests, featured a dynamic presentation by Jennifer Bushman, owner of Nothing to It! Culinary Center. 

Samantha Fleischer, President of the Reno-Tahoe AMA chapter, attributed the increased attendance to a combination of excellent speakers and increased promotion via email, direct mail and newspaper advertising.  In addition, Ms. Fleischer added, “We have an incredibly dedicated Board of Directors that works tirelessly to create and promote interesting programs targeted to the Northern Nevada marketing community.  Our record setting attendance simply reflects their success.”    

About American Marketing Association:

A non-profit organization and over 25,000 members internationally, the American Marketing Association is the source that marketers turn to every day, online, in print and in person.  Since 1982, the Reno-Tahoe Chapter of AMA’s mission has been to serve our members and be the marketing source by providing networking, knowledge and career development.  Visit us online at