AMA marketing workshop 2015 Program_Inside

Thursday, March 26th

University of Nevada
Joe Crowley Student Union
Registration: 2 PM
Cocktail Hour: 6:30pm
* RSVP by 12pm, Wednesday, March 25th

$35 – AMA Members with RSVP
$48 – Non-Members with RSVP
$80 – 2 Ticket Combo with RSVP
$20 – Students with RSVP
$50 – Without RSVP (Seating is on a space-available, first-come, first-serve basis)

 Get to know our speakers!

  • Rebecca Allured
    Marketing & Communications Manager
    Big Brothers, Big Sisters

Rebecca, a graduate of the Reynolds School of Journalism, has been working with nonprofit organizations for the majority of her career. She has seen both sides of the spectrum – working at the agency of record for nonprofit clients like the Great Reno Balloon Race and Truckee Meadows Water Authority and now serving as a one-woman marketing department for the local chapter of a national nonprofit, Big Brothers Big Sisters of Northern Nevada. She is no stranger to stretching limited marketing dollars, and is accustomed to doing a lot with a little.

  • Emily Deane
    Marketing Manager
    bigtruck brand

bigtruck brand is a fun first tribe seeking fun and adventure in everything they do.  As marketing manager of the brand, Emily manages brand standards, brand development and product line management. With degrees in both Graphic Design and Marketing, Emily is able to have a design-centric approach towards marketing and product development. Her combination of interests in design and marketing has created a passion for focusing on brand identity. As a growing brand, bigtruck strives to promote a fun first lifestyle and inspire others to pursue their passion in whatever that may be.

  • Wendy Hummer
    EXL Media

Wendy started out as a broadcast buyer at McCann Erikson in San Francisco in 1988. For four years she purchased broadcast media for accounts such as Wells Fargo, Safeway, PG&E, Coca Cola and Columbia Pictures. Wendy founded EXL Media is in 1994. Wendy is not only an expert in planning and buying all media types; she is also the company media strategist, digital analytics expert and out of home buyer. She has spoken at several conferences including CalTIA online casino Conference (2009) and IAAPA (2011). She is passionate about creating a well-rounded, results oriented, integrated media mix for every single client.

  • Ashley Jennings
    Founder & Board Member

Ashley”s eye for design, her innate ability to understand people, and her experience in running web startups makes her a natural managing director. Having had sales experience while working at the Seattle Times, she has translated those skills into the role of head recruiter of teams, mentors, and partners at Girlmade. As a super-connector she sees the big picture that people don”t often see. While researching she can intuitively connect dots that help her teams to think bigger about the problems they are solving. She has an uncanny ability to come up with ideas that few would even think of, and the passion and grit to follow through on those ideas. Her goal is to help startups reach their full potential using sound UX design, SEO, social media, and other inbound marketing tools.

  • Carmen Negrea
    Adjunct Faculty, Business Division
    Truckee Meadows Community College

With over 15 years of Marketing experience in the consumer goods and services industry, Carmen advocates branding and design as key business tools. For the past 11 years she served as the Global Marketing Director for the Skagen brand at Fossil Group and Skagen Designs and has maintained a fresh perspective on the ever changing marketing landscape.

She holds a Masters of Business Administration, an Associates Degree, Business and a Diploma in Management. She is a Member of the American Marketing Association and a Professional Certified Marketer.

  • Lorna Shepard
    Strategic Planning Director
    Noble Studios

Lorna is a forward-thinking executive leader and seasoned entrepreneur. She has a strong reputation for identifying and solving complex business issues and understanding the mindset of consumers. Lorna has developed personas and conducted user experience research throughout her career for large national brands like Clorox, Oscar Mayer and Sears. Previously, Lorna owned and operated Red Dog Consulting, a boutique strategic planning firm, where she specialized in brand discovery, market research, and strategic planning. She began her foundation in advertising with Ogilvy & Mather in Chicago, and then joined J. Walter Thompson (JWT) Chicago before moving to San Francisco to work for Foote, Cone & Belding.

  • Jill Stockton
    Communication Specialist
    School of Journalism, UNR

Jill is an experienced public relations professional with more than a decade of diverse experience. Currently she is serving as the Communications Specialist for the University of Nevada, Reno”s Reynolds School of Journalism. She has also worked as a Communications Director for the University of Nevada, Reno, a Communications Manager for the Reno-Sparks Convention and Visitors Authority, and a Senior Account Executive for The Ferraro Group, a public relations and public affairs agency with offices in Reno, Las Vegas, Carson City and Phoenix.

Jill sits on the Board of Directors for the Tahoe-based non-profit High Fives Foundation, is a member of the Holland Project advisory board, and the American Marketing Association advisory board. She’s also a past President of the Sierra Nevada Chapter of PRSA.

  • Roy Tuscany
    Co-Founder | Executive Director
    High-Fives Foundation

After graduating from the University of Vermont with a degree in Mechanical Engineering, Roy headed out west to pursue the dream of being a professional free-skier. In 2006, Roy suffered a life-altering injury that left him paralyzed from the waist down and was the catalyst to the creation of High Fives. Roy turned the financial and community support of his own recovery into a “pay-it-forward” adventure with the creation of High Fives Non-Profit Foundation. He lives in Truckee, California with his wife, Michelle, and enjoys all things that keep him active.


Event Sponsors

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