What does it mean to PR professionals” strategies and tactics when e-zines, blogs, and podcasts are the new media? Does citizen journalism take away credible editorial filters? How do PR pros work best with new media to generate public awareness?

This month”s PRSA luncheon features Eric Schwartzman, managing director of Schwartzman & Associates (www.schwartzmanpr.com), a leading-edge boutique PR firm based in Los Angeles.  He presents the highlights of his exclusive UCLA February class entitled “Intro to New Media PR.” In this PR training course, Eric teaches his attendees about:

  • the latest trends in social media and citizen journalism
  • yielding control of the message to the market
  • monitoring and participating in digital conversations
  • drafting and measuring search engine optimized press releases
  • growing communities and reaching niche audiences through audio and video podcasts
  • using RSS to stay top of mind with key audiences
  • autonomously integrating websites into PR campaigns without relying on webmasters

While one hour does not give Eric the time to address what he covers in five sessions at UCLA, he will give us the highlights and answer your questions about how organizations are integrating blogs, podcasts, RSS and the web into marketing and PR campaigns.

Register today to save your seat!

Who: Eric Schwartzman, Managing Director, Schwartzman & Associates, Inc., Los Angeles

Where: Circus Circus Convention Center – Downtown Reno

When: Wednesday, February 28, 2007, registration begins at 11:30 a.m.

Cost: PRSA Members $20; Non-members $25; Students $15 Our chapter accepts walk-ins on a space-available basis with an additional $5 fee

RSVP: Please contact Aimee Eiguren at aimee@innerwestadv.com or 775-323-4500. Cancellations must be received by noon on Monday, February 26. The Sierra Nevada chapter will bill RSVP no-shows.