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Beyond Facebook: 5 Things You Need To Know About Social Marketing in 2016

By now, most businesses at least have a presence on Facebook or Twitter. But as new tools, such as Snapchat, Vine and Periscope, emerge, does it make sense for your business to be on them? Though social channels are growing by the day, taking a one-size-fits-all approach and trying to be everywhere could end up hurting your business. Find out the strengths and weaknesses of these newer platforms and own the spaces before your competitors do.

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About Justin Lafferty:

Justin Lafferty is the editor of Adweek Blog Network’s SocialTimes. He guides coverage and analysis of the latest social marketing buzz — everything from Facebook and Twitter to Snapchat and Periscope. He lives in the East San Francisco Bay Area, where he loves baseball and running events. Connect with Justin on Twitter @JLafferty21.