Using customer insights to guide your content strategy

In this presentation, Daisy will walk you through how to apply insights gathered from customer research into a content strategy. Daisy will show you how gathering customer needs, goals, and pain points through surveys or interviews can help you create compelling content, prioritize keywords for SEO, and link your content to your customer desires. Daisy Quaker Daisy loves curry and content marketing. She is a freelance SEO content marketer that helps clients build traffic and lead generating campaigns. She has leveraged her skills in SEO, strategy, and writing skills across campaigns, from growing a company blog traffic to over 100K monthly visitors to spearheading multi-platform campaigns, including one that inspired a customer's tattoo. Web: https://www.hiredaisy.com/ Twitter: https://twitter.com/daisyquaker LinkedIn: https://www.linkedin.com/in/daisyquaker/