Description

The People’s Space featuring Rick Robinson, Billups

Imagine a world where all of the brands you love and products you enjoy truly spoke to you. Guess what? The technology is coming! Join us on Tuesday, January 17th to learn more from Rick Robinson, world renowned advertising expert and Partner/COO of the Portland-based Billups.

According to Rick: “Do people on the street, out in the public space, really want EVERYTHING that comes their way to be so very hyper-targeted? The quick answer is yes, yes they do! Yet I think it’s ourdesire for real-time ROI that wants it that way. But people, regular people, also want surprise and wonder and the unexpected and sometimes things out of context that just make you smile. In the end, there will be plenty of room for what advertising does best—branding and storytelling.”

At this energizing kick-off event to the year, Rick will share a thought-provoking narrative exploring creative messaging styles in Out of Home (OOH) Media – from literal to intrigue to humor and experiential. He’ll also speak to what’s happening with technology, the marriage of OOH & Mobile, along with early reports about automated planning and buying initiatives. Expect a passionate, hip and humorous approach filled with eye-opening examples and stories shared about all of the potential and great things happening in “The People’s Space.”

About Rick:

Rick has lectured at Universities and advertising clubs all over the U.S., including several stops in Latin America. He has also been featured on everything from The History Channel, CNN, USA Today, Ad Age and Adweek to Juxtapose, Flavorpill, Coagula Art Journal, Art Voices, Fabrik, and PBS Television. Rick’s industry achievements include helping launch the now renowned Tall Walls on The Sunset Strip, serving as a two time OBIE Judge, Founding Chairman of the Outdoor Advertising Association of America Creative Committee, Creative Director for the award winning “Big Boy” Power 106 Radio campaign, authoring the OAAA-published book “The People’s Space”, and as Co-Chair for the 2013 OAAA Convention in Los Angeles.

A Member of the Outdoor Advertising Association of America (OAAA) Hall of Fame, Rick Robinson is a life-long Out-of- Home (OOH) Media advocate. He’s also recognized as a creative thinker, public speaker, fine artist, and author. Rick thinks it’s a wonderful thing to wake up at the crack of dawn to watch a new client’s copy get installed in a dynamite location. His 30 years in the business have been driven by passion across multiple disciplines. He got his start in 1987 as a local salesperson for Ackerley Airport Advertising in Central California, moving on to Business Development Manager at Gannett Outdoor San Francisco and Los Angeles, and gaining industry notoriety as National Creative Director for Outdoor Systems in the late ‘90’s. Rick jumped to the agency side in the new millennium opening up MacDonald Media’s LA office in 2001 and building its West Coast roster to $30MM in annual billing over the next 13 years. Seeking new challenges Rick took on the role of Chief Strategy Officer for Billups in March of 2014, now the largest independent OOH Media agency in the country. Portland-based Billups plans and buys OOH Media for ABC, Virgin America, Coach, and over 250 other agencies and brands. Rick accepted his current role of COO in September of 2015.

Rick is bullish on OOH’s future and thinks the greatest OOH media efforts result from creative and media working together. He feels our primary responsibility as OOH advertisers is to serve The People’s Space.