Advertising through Uncertainty - Reno-Tahoe Chapter of the American Marketing Association

Description

TITLE: Advertising through Uncertainty
DATE: February 23, 2023
TIME: 11:30 am – 1:00 pm
LOCATION: National Automobile Museum
TICKET PRICING:
- $25 members
- $35 non-members
EVENTBRITE LINK: Register Here

EVENT SPONSOR

EVENT OVERVIEW

Media Trends to Guide Advertisers Through a Challenging Market

DESCRIPTION

If a lengthy global pandemic reaching across 2020 and 2021 wasn’t enough, a just passing 2022 delivered even more unexpected surprises to challenge brand and marketing goals. Now advertisers must combat a series of new complicated economic factors as we kickoff 2023.

Join us to gain perspective on which key trends advertisers should leverage to combat a marketplace filled with hurdles.

SPEAKER

Noor Naseer
Basis Technologies
VP, Media Innovations + Technology

BIO

Noor Naseer is VP of Media Innovations and Technology at Basis Technologies. She leads client thought leadership and innovative media strategy development. She guides clients on how to evolve media strategy to accommodate fast-changing consumer behavior and media trends.

Noor has written for and been cited in industry outlets including Adweek, MediaPost, and Multichannel News. She has spoken at several events for the American Marketing Association, the American Ad Federation and the 4As. She hosts adtech podcast, AdTech Unfiltered. She is a longtime leader of Basis Technologies Diversity & Inclusion programming and runs a company-wide DEI speaker series called ‘Basis Conversations’. Prior to Basis Technologies, Noor served in media roles at Starcom MediaVest Group. She is a graduate of Northwestern University.

Details

2023-02-23 11:30:002023-02-23 13:00:00America/Los_AngelesAdvertising through Uncertainty TITLE: Advertising through Uncertainty DATE: February 23, 2023 TIME: 11:30 am - 1:00 pm LOCATION: National Automobile Museum TICKET PRICING: $25 members $35 non-members EVENTBRITE LINK: Register Here EVENT SPONSOR EVENT OVERVIEW Media Trends to Guide Advertisers Through a Challenging Market DESCRIPTION If a lengthy global pandemic reaching across 2020 and 2021 wasn’t enough, a just passing 2022 delivered even more unexpected surprises to challenge brand and marketing goals. Now advertisers must combat a series of new complicated economic factors as we kickoff 2023. Join us to gain perspective on which key trends advertisers should leverage to combat a marketplace filled with hurdles. SPEAKER Noor Naseer Basis Technologies VP, Media Innovations + Technology BIO Noor Naseer is VP of Media Innovations and Technology at Basis Technologies. She leads client thought leadership and innovative media strategy development. She guides clients on how to evolve media strategy to accommodate fast-changing consumer behavior and media trends. Noor has written for and been cited in industry outlets including Adweek, MediaPost, and Multichannel News. She has spoken at several events for the American Marketing Association, the American Ad Federation and the 4As. She hosts adtech podcast, AdTech Unfiltered. She is a longtime leader of Basis Technologies Diversity & Inclusion programming and runs a company-wide DEI speaker series called ‘Basis Conversations’. Prior to Basis Technologies, Noor served in media roles at Starcom MediaVest Group. She is a graduate of Northwestern University.National Automobile Museum

Event Starts	Event Ends
2023-02-23	2023-02-23
11:30am	1:00pm