Inside Multi-Channel Marketing Campaigns

Did you know that Direct Mail is growing in popularity? Yes, Direct Mail is back, and when integrated with your marketing plan, can definitely boost your results.

The U.S. Postal Service has surveyed hundreds of consumers and has discovered how Direct Mail influences their purchasing decisions. From increasing brand identity to driving online sales, direct mail can do it all.

This program highlights secrets learned from USPS studies that give marketers the knowledge to take their campaigns to the next level. Learn when and how to combine Direct Mail with other marketing channels to increase brand identity and drive online sales.

Impress your customers and measure your marketing impact through Direct Mail. You’ll take away:

  • 5 tips to grow your brand with direct mail
  • Steps to design an effective multi-channel campaign
  • Strategies to create relevance and maximize customer engagement
  • Tactics to create and grow niche markets through multi-channel direct marketing

Our speaker: Robert Burke

As a Commercial Direct Mail Specialist with the United States Postal Service, Bob Burke develops marketing strategies, utilizing USPS products and services to help companies maximize their budgets through integrated marketing communications. Bob has been with the U.S. Postal Service since 1972, contributing Direct Mail expertise to sales, marketing and customer service divisions of major corporations.

A graduate of the Arizona State University School of Business with a degree in Business Administration. He has served America’s military forces as a member of the United States Marine Corps and is a master martial arts instructor.

Thursday, November 20, 2008
Harrah’s Convention Center
Networking: 11:30 AM – Noon
Lunch: Noon – 1:00 PM

$20 – AMA Members with RSVP
$30 – Non-Members with RSVP
$40 – Without RSVP (Seating is on a space-available, first-come, first-serve basis)
$10 – Students with RSVP
RSVP by 12pm on Tuesday, November 18, 2008