The Reno Gazette-Journal reports on a URN student marketing team:
For four University of Nevada, Reno students, “Wise Fries” was a smart campaign that they thought would appeal both to judges and the people of China.
A team of four students in the College of Agriculture, Biotechnology and Natural Resources created a marketing plan for a fictitious potato snack product to be exported to China.
During the recent Western Collegiate Food Marketing Competition in Anaheim, Calif., the University of Nevada, Reno team took second place overall in the international division and first place for “Most Innovative Marketing Idea.”
“The idea for “Wise Fries” was chosen for a few online casino main factors,” said Jason Entsminger, an agriculture and applied economics major. “First, Chinese consumers are beginning to eat snack products more and more today.
(Read entire story here.)