What drives behavior and the desire to buy? Marketing tactics change but a company’s brand can be eternal. What makes it unique? What are the influencers? Brands today need influencers to disrupt the status quo.

Join David Ratchford, Marketing Director for Northstar California Resort, as we delve into topics such as segmentation, reach, messaging and influence in marketing; not only as it relates to marketing a ski resort, but also how it applies to any brand.

Our speaker
A 12-year marketing professional, Davy has worked with some fantastic brands throughout his career including Farmers Insurance, Zions Bank Corp., Park City, The LDS Church and many others. Most recently Davy worked in Major League Soccer building the brand of soccer in America. An active consultant and teacher, he specializes in branding, advertising, employee development, organizational design and public relations.

He has been fortunate to have worked on brands in many countries around the world. Today, Davy is the Director of Marketing for Northstar California where he oversees all brand development and marketing for the resort.

Davy was born and raised in Ireland and credits kissing the Blarney Stone for his communication style. He’s been married for 12 years and is the father to 4 beautiful future marketers. He loves to be involved in the community and currently serves on the Ski Lake Tahoe board, Excellence in Education board and North Lake Tahoe Resort Association. He also has volunteered with the Boys and Girls Club, USA Boxing, US Soccer and the LDS Church.

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Tuesday, September 18

Atlantis Hotel Casino
Networking: 11:30 AM to  Noon
Lunch: Noon to  1:00 PM