A recent AP article that also ran on the Reno Gazette Journal’s website explains what RSS (Really Simple Syndication) feeds are and why you should use them.
Any marketer today should be familiar with this technology, know how to use it, and offer it on their business’s website, as well as any of their clients’ website.
Of course, I recognize that the adoption of new technology takes time, and requires the consent of the client, but at the very least you should be discussing its eventual use.
If you want the convenience of consuming information from a variety of reliable sources without actually having to visit them, RSS is for you.
RSS aggregators like MyYahoo, Google, and Bloglines are easy to setup, and you will be amazed at how convenient they are.