The digital media revolution has totally transformed the way brands acquire, grow and retain customers. To effectively engage and serve today’s hyper-connected consumers, smart marketers are replacing the one-size-fits-all marketing communication strategies of the past with well-integrated one-to-one customer engagement strategies that include the tools in the world of social media from Twitter to Facebook.
Using ExactTarget’s award winning research and client examples, Kyle Lacy will give 5 key changes in the social revolution and why it should matter to you.
As Principal of Marketing Research and Education at ExactTarget, Kyle leads an effort to build and distribute an ongoing research series that sets aside theories and assumptions about consumer online preferences and focuses instead on solid data collected through a combination of focus groups, experiential research and online surveys.
He is the author of three books, Twitter Marketing for Dummies (2009), Branding Yourself (2010), and Social CRM for Dummies (2012). Prior to joining ExactTarget, Kyle co-founded a marketing technology company, helping over 350 clients build and deliver digital marketing experiences. You can follow him on Twitter at @kyleplacy or visit Kyle’s blog at KyleLacy.com.
Kyle will be speaking with at the AMA Chapter Luncheon on November 20th at the Atlantis. Reserve your tickets now.