Everyone is talking â€“ your customers, employees, and suppliers â€“ and anything they say online about you and your organization becomes a permanent marketing message that can spread quickly through social networks to people you might never imagined you could reach. Are you listening, responding, and participating in these conversations in order to build trust with people, or are you stuck in outdated and ineffective paradigm of marketing? Good social business applies the new operating principles of inbound marketing to attract people to your business with influential content and conversations that build communities of allies for your cause.
Bret L. Simmons, Ph.D., is an Associate Professor of Management at The University of Nevada, Reno. He earned his doctorate in Business Administration at Oklahoma State University in Stillwater.Â Bret teaches university courses in organizational casino online behavior and social business to both undergraduate and MBA students.Â He blogs about leadership and social business at his website Positive Organizational Behavior. You can also find Bret on Twitter, Facebook, and Linkedin.
Tuesday, July 19
Atlantis Hotel Casino
Networking: 11:30 AM â€“ Noon
Lunch: Noon â€“ 1:00 PM
RSVP by 12pm, Friday, July 15th
$25 â€“ AMA, A2N2, PRSA Members with RSVP
$30 â€“ Non-Members with RSVP
$35 â€“ Without RSVP (Seating is on a space-available, first-come, first-serve basis)
$10 â€“ Students with RSVP