Lake Tahoe-area tourism executives will gather in South Lake Tahoe on Wednesday to share strategic information at the 2007 SMG Tourism Conference.

This eighth annual event, which is themed “Sustainability & Authenticity: Marketing Your Destination”s Unique Character,” will address issues critical to tourism, including geotourism, social media and brand building, California tourism trends, and how Indian gaming and economic development trends are impacting destination character, officials said.

Speakers at the event include Jonathan Tourtellot, director of sustainable destinations at the National Geographic Society; Dave LaPlante, CEO of Twelve Horses; and William Eadington, gaming expert at the University of Nevada, Reno.

The conference will be at Embassy Suites Resort in South Lake Tahoe from 8 a.m. to 4:30 p.m. and will include an exhibition area.

Also included will be the Geotourism Dinner Cruise on the Tahoe Queen, featuring a panel discussion moderated by the National Geographic Society, after the conference.

The conference fee is $140 for one or two people or $115 for three or more attendees. The fee includes registration, lunch and all materials. Spaces on the Geotourism Dinner Cruise are $58 each.

For more information, visit or call (530) 541-2462, ext. 102.