MySpace, LinkedIn, Podcasts, Blogs, YouTube, Web 2.0 … new stars appear in the online universe. Some fade, some fizzle and others change the landscape. Stare too long and it’s blinding.

What role should “new media” play in your marketing plan? This program provides a big picture of social media truths that help you determine which tools fit your marketing needs.

You’ll gain:

• An understanding of social media strategy and tactics.
• A checklist to develop your social media expertise.
• Tips on social media tools to make your work easier.
• The best vantage points to see what’s coming next.

Our Speaker
Casey DeLorme, APR, began his career as asst. press secretary to US Senator DeConcini. He’s worked with AOL, best online casino helped a top Arizona marketing agency develop its online marketing division and served as VP of Marketing for a .com business that actually turned a profit.

In 2002, Casey founded Getspine Communications, a firm specializing in social media/online Marketing, strategy and media relations. Casey holds a B.S. in public relations and delivers seminars and workshops around the country.

Thursday, August 21, 2008
Harrah’s Convention Center
Networking: 11:30 AM – Noon
Lunch: Noon – 1:00 PM

Cost
$20 – AMA Members with RSVP
$30 – Non-Members with RSVP
$40 – Without RSVP (Seating is on a space-available, first-come, first-serve basis)
$10 – Students with RSVP
RSVP by 12pm on Tuesday, August 19th