Who wants to play a key role in the design of a successful organizational strategy? Raise your hand!
It is more important than ever that Marketing is present during strategic planning, because a marketer’s perspective brings key insights that will help companies differentiate themselves from the competition.
Want to earn your seat at the corporate strategy table? During this luncheon, Erica Olsen, co-founder and COO of OnStrategy, will highlight what makes a great (and a horrible) strategy. She will discuss marketing’s role in designing a strategy, along with providing tips, tools, and pitfalls to avoid, all leading to upping your game and earning a seat at the boardroom table.
About our Speaker:
Erica Olsen is the co-founder and COO of OnStrategy, and the author of the 2012 Strategic Planning Kit for Dummies. Erica has developed and reviewed hundreds of strategic plans for public and private entities across the country and around the world. Her work focuses on facilitating and developing strategic plans through internal and external assessments, strategic planning facilitations, and implementation. She has developed the format and the user interface for the award-winning OnStrategy online strategic management system.
An engaging and experienced speaker and facilitator, Erica is frequently asked to address businesses, associations and governmental entities on subjects related to strategic planning and management. A few of her current clients include Boy Scouts of America, City of Reno, Washoe County, Miller Heiman, OnProcess Technology, Keystone Healthcare Management and North Slope Borough School District.
Erica has expanded her training and speaking to include locations around the world. She has facilitated a week-long training with GASCO Energy in Abu Dhabi on strategic planning and she has become a regular trainer in in Singapore, Dubai, Bahrain, Kuala Lumpur and Jakarta. Erica has been a lecturer at the University of Nevada, Reno and the University of Phoenix, Reno.
$25 AMA Members with RSVP
$32 Non-Members with RSVP
$20 Students with RSVP
$40 Without RSVP (Seating is on a space-available, first-come, first-serve basis)
Please Note: The AMA bills RSVP’d no-shows. Please notify us no less than 48 hours before the event, so we have time to cancel your meal.