As a marketing executive, you play a crucial role in enabling sales success! Sales 2.0 will give you both the practical tips and strategic insights you need to help your sales & marketing organization work faster and smarter.

What is Sales 2.0? It’s integrating the power of Web 2.0 technologies and customer-community focus with proven sales techniques to grow your business.

This program demonstrates how to combine next-generation Web technologies such as web conferencing, social networking, prospect databases and web site monitoring with innovative sales processes to dramatically improve sales results.

Attendees will learn how  to:

·         Choose a suite of success tools for Sales & Marketing 2.0

·         Integrate sales & marketing on-line and relationship selling

·         Use social networks – newest concepts in online lead sourcing and nurturing

About Our Speaker

Dana VanDen Heuvel is a consultant focused on creating cost-effective breakthrough digital marketing strategies that engage customers and increase sales. Prior to forming VanDen Heuvel Executives, Dana was the Director of Business Development at Pheedo, Inc., an RSS and weblog marketing solutions provider, producing successful integrated RSS marketing campaigns.

Dana is a widely recognized expert on blogging, podcasting, RSS, Internet communities and interactive marketing trends and best practices and speaks regularly on these topics at industry events. Dana’s ruminations on Internet marketing and a wide range of other topics can be found on his blog at