During this session, Maarten and Sean (IGT, Corporate Marketing) will provide a practical guide to rebranding from a ‘client’ point of view. With a recently completed rebranding effort fresh on their minds (and tons of prior experience), the two speakers will share their process, practical ideas and –above all- lessons learned along the way. This session will help you prepare, ask the right questions and follow a proven process for any rebranding effort, big or small, now or later.
Maarten Löbker is a seasoned marketing leader with nearly 20 years of experience in marketing, branding and advertising. He has worked on well-known B2B and B2C brands, mostly in financial and gaming related industries. Born, raised and educated in the Netherlands, Maarten has worked in many corners of the world and speaks 4 languages. Presently, Maarten is the Director of Corporate Marketing at IGT, overseeing global branding, advertising, web development and creative services.
Sean Corbett, a native Nevadan and proud graduate of the University of Nevada, Reno, has nearly two decades experience building and protecting brands in Nevada, the US and internationally. True to his Nevada roots, Sean has a passion for travel and tourism and spent 15 years developing brands for Las Vegas, Reno-Tahoe, Laughlin, Mesquite and The State of Nevada. A member of the team that developed the brand positioning that led to the Madison Avenue Walk of Fame enshrined campaign “What Happens Here, Stays Here” for the Las Vegas Convention and Visitors Authority, Sean has seen firsthand how research, insights and creativity can come together to strike gold. At IGT Sean manages brand strategy ensuring IGT customers and players are presented with a single, relevant, and valuable brand experience.
Tuesday, February 18th
Atlantis – Casino Resort Spa
3800 S. Virginia St
Networking: 11:30 AM
Lunch: Noon to 1PM
RSVP by 12pm, Friday, February14th
$25 AMA Members with RSVP
$30 Non-Members with RSVP
$17 Students with RSVP
$40 Without RSVP (Seating is on a space-available, first-come, first-serve basis)
Please Note: The AMA bills RSVP’d no-shows. Please notify us no less than 48 hours before the event, so we have time to cancel your meal.