Thursday, July 17, 2008 6pm – 7pm Sierra Nevada College
999 Tahoe Blvd.
Incline Village, Nevada 89451
Online branding is more than designing the best possible MySpace Page. You have to resize the logo to “thumbnail dimensions” create a favicon, convert all colors over to web safe, change all instances of “dazzle” to “shizzle”, write a really cool flash intro and you”re set. Sure that”s how it”s done…

To effectively translate offline brands to an online audience takes a lot more than manipulating pixels dimensions and switching everything over to a sans serif font.

Join us for a conversation with Rob Bynder, Stanley Hainsworth and Gene Keenan and moderated by David LaPlante, about creating effective and powerful online brands. We”ll talk about interactivity, user interface design, usability, metrics as well as proper use of web lingo such as Profile, favicon and “shizzle”.

Cocktails and finger foods at 6pm. Discussion starts at 7pm.

Online Registration:
Members: Free
Students, AMA, A2N2 Members $20
Other Non-Members: $30

At the door:
Members: Free
Students, AMA, A2N2 Members $30
Other Non-Members: $40

Panelist Bios

Rob Bynder
Rob is Principal and Creative Director of Robert Bynder Design, Inc., a business and design studio based in Westlake Village, CA. Services are focused on strategy, concept, design and development for interactive media. With a career that includes more than 20 years experience, he has worked with clients that include AEG, AIGA, BMW Group DesignworksUSA, Interface, Sony Computer Entertainment America, Staples Center, and RE/MAX International.

Stanley Hainsworth
Stanley grew up in a small town in Western Kentucky, right between Possum Trot and Monkey”s Eyebrow. After pursuing an acting career for some years he embarked on a new profession, spending several years at Nike as a Creative Director before moving to Denmark to join the Lego Company as their Global Creative Director. Stanley returned to the U.S. to work for Starbucks where he thought it would be fun to work for a company named after the first mate in Moby Dick. Stanley lead and oversaw all creative aspects of Starbucks Coffee Company with his team of illustrators, designers, web designers, writers and art directors. He recently left Starbucks to start his own creative company called Tether where he can pursue his love for all things hand-crafted.

Gene Keenan
Gene leads the cutting edge of marketing innovation as Isobar”s VP of Mobile Services. In this role, Gene has won numerous Aegis Globe awards for his innovation and has been the recipient of industry awards including an MSNEMMY for his work on Adidas. Gene is on the board of the Mobile Marketing Association who also counts as board members these major brands: P&G, VISA, AOL, CBS, ESPN, FOX, Microsoft, and every major carrier in the USA. He co-chairs the metrics committee of the Mobile Marketing Association (MMA) and guided the creation, funding, and execution of the first marketing effectiveness study on behalf of the MMA. Gene works on the Adidas, Electronic Arts, Dolby, Tivo, Amp”d, New Line Cinema, and Motorola accounts. Before joining the interactive space Gene was a professional chef who toured with the Grateful Dead for eight years and owned an organic edible flower mand herb farm.