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Make Marketing Matter: How to Build a Rock-Solid Demand Factory in Your Organization
David Lewis with DemandGen
You’re not alone if you’re often wondering if your marketing team is doing all the ‘things’ needed to grow your brand and business. The reality is — with the massive demands on marketing each day, it’s too easy to get stuck in ‘batch and blast mode’ by focusing on the ‘campaign de jour.’ During this luncheon, DemandGen CEO and Author David Lewis will show you how benchmark clients paint a vision in their organizations for building a ‘Demand Factory’ and then construct one that combines the technology, resources, and measurement systems they need to drive demand generation and customer loyalty.
During this luncheon, you will learn:
– What a ‘Demand Factory’ is and a blueprint for building one
– How to prioritize key projects and set key progress milestones
– Ways to involve sales, IT, and finance in your construction plans
– How to identify and incorporate other core Marketing Cloud technologies
– What resources you’ll need and how to staff and budget for them
– Sample tools including: blueprints, strategy documentation, project planners, job specs
About David Lewis
For more than 20 years, David Lewis has been a pioneering innovator in digital marketing, and has overseen marketing for some of Silicon Valley’s leading technology firms. Taking his expertise for “Making Marketing Matter”, he founded DemandGen in 2007 to build the worlds’ first marketing technology agency. For the past decade, David and his team at DemandGen have been at the forefront of the transformation taking place in marketing by helping 100’s of the top sales and marketing teams around the world incorporate marketing automation to drive growth. David is an accomplished industry speaker, thought leader, and author.
Founded in 2007, DemandGen is a team of marketing automation and lead management experts. Best known for its award-winning lead scoring and nurturing methodologies, DemandGen has helped hundreds of clients establish marketing best practices, implement effective lead management programs, execute global marketing programs, and produce measurable results. With unparalleled expertise in the industry, DemandGen’s team helps you harness the power of technology to create highly personalized, incredibly effective engagement for your customers and prospects. Our moto quite simply is: Your success is our success.