Join us for a marketer’s view of how companies are succeeding – and failing when creating mobile apps, websites and campaigns for their brands. Weâ€™ll examine some surprising changes we can expect and hear about:
- The most common mistakes in rolling out apps
- Costs involved with mobile apps
- Organizations that could benefit from mobile apps
- How increasingly intelligent apps will influence the way companies interact with customers, employees, investors, and competitors
OUR SPEAKER: AronÂ Ezra is President & CEO of MacroView Labs, an innovative software company that helps organizationsÂ and individualsÂ interact in the mobile world. The San Francisco-based company creates mobile solutions which aggregate hundreds of functionalities into a single mobile app. Clients range from for-profits likeThe Bellagio to not-for-profits like The Los Angeles Film Festival.
Over the course of his career Aron has worked with clients such as the Mayo Clinic, UCLA, Exxon-Mobil, IBM, Kelloggâ€™s, Merck, Johns Hopkins, Aetna, McKesson, Wal-Mart and Virgin. He holds graduate and undergraduate degrees from Yale and Princeton.
Wednesday, February 16
Atlantis Hotel Casino
Networking: 11:30 AM â€“ Noon
Lunch: Noon â€“ 1:00 PM
$25 â€“ AMA, A2N2, PRSA Members with RSVP
$30 â€“ Non-Members with RSVP
$35 â€“ Without RSVP (Seating is on a space-available, first-come, first-serve basis)
$10 â€“ Students with RSVP