International Marketing in Uncertain Times
The internet has shrunk the world and brought foreign markets within reach of companies looking to expand shrinking revenues, and when marketers receive their marching orders to develop their global brand, they must re-think their strategy to include unknown cultures and audiences.
Ignorance is not bliss and understanding the difference between local, regional, national and international marketing demands is crucial for marketers.
Join us for new ideas and expand your marketing world.
Bill Cline, Director of the US Commercial Service in Reno helps businesses identify, enter, develop and sustain markets worldwide for their goods and services.Â Bill manages a northern Nevada client base of approximately 450 companies in a variety of business sectors with their international business needs. Bill has worked hroughout Asia, Mexico, Hungary, South Africa, United Kingdom, and Germany.
Michael Markovsky is Vice President of Marketing at the Haws Corporation, a Sparks-based manufacturer of commercial plumbing products, with offices in Switzerland and Singapore as well as other business interests in Brazil, Paris and China.
Mike Sherman is the Director of Finance for Blast Deflectors, Inc., a local firm specializing in jet blast and engine runup noise protection. Growing up on USAF bases around the country developed Mikeâ€™s interest in aviation and BDI. Mikeâ€™s prior experience includes local marketing and sales planning, advertising, and working with foreign and domestic sales agents, representatives and distributors.
Wednesday, April 15, 2009
Harrah’s Convention Center
Networking: 11:30 – Noon
Lunch: Noon – 1:00 pm
$20 – AMA Members with RSVP
$30 – Non-Members with RSVP
$40 – Without RSVP (Seating is on a space-available, first-come, first-served basis)
$10 – Students with RSVP
RSVP by 12 pm on Monday, April 13, 2009