July’s Joint AMA/PRSA Luncheon Will Help You Bring Home The Bacon!
Effective Trades Management – Substance With Sizzle!

Wed, July 25, 2007 – 11:30 AM – 1:00 PM
Harrah’s Reno Convention Center

Do you worry that your booth, demo or presentation has failed if it isn”t the most exciting and talked-about exhibit on the show floor? Au contraire.  Gimmicks alone just burn up the budget – – substance with sizzle brings home the bacon.

Join us for the joint AMA/PRSA luncheon on July 25th when Janelle Orr, president of Marketing for Success, addresses the ‘Substance With SizzleTM’ concept of tradeshow marketing.  Learn ten specific strategies you can easily apply to your tradeshow planning and promotions, no matter your industry.

Come prepared with questions…Janelle will share tips from 25 years of tradeshow marketing, and you’ll find out

  • How to make your booth expenditures worthwhile
  • How to draw participation and the right crowd
  • How to online casino follow up and turn leads into revenue

Special Note: This July luncheon will take place at Harrah’s Reno, and will benefit the Northern Nevada Food Bank. For each donated box of cereal, or cereal bars, attendees may enter their name in a drawing to win a free meeting.

About the speaker:

President of Marketing for Success in Lincoln, CA, Janelle Orr has over 25 years experience in the challenging world of trade shows. After working at Hewlett-Packard for 15 years and unifying the company’s diverse and disjointed trade show programs into an integrated, $5-million effort with top honors, she opened her own marketing communications agency. Janelle”s current passion is helping companies think about the bigger picture of strategic marketing and how integration is the key to their success. 

DATE: Wednesday, July 25, 2007
TIME: Registration and Networking: 11:30 AM – Noon
Presentation and Lunch: Noon – 1:00 PM
PLACE: Harrah’s Reno Convention Center
$19 – AMA and PRSA Members and Students paid in advance
$29 – Non-Members paid in advance
$20 – AMA and PRSA Members paid at the door
$30 – Non-members paid at the door
$40 – At the door without RSVP – Seating is on a space-available, first-come, first-served basis, with seating at noon

Note: To cancel your RSVP,
please email Roseanne Hardenbrook at least 48 hours before the event