A team of students from the University took second place overall in the international division and first place for â€œMost Innovative Marketing Ideaâ€ during the recent Western Collegiate Food Marketing Competition in Anaheim, Calif.
The resource economics students from Nevada also took top-five finishes for â€œBest PowerPoint Presentation,â€ and â€œProduct Most Likely to Succeedâ€ during the competition, which was held March 7.
The awards were received for a marketing plan for â€œWise Fries,â€ a potato snack product to be exported to China. The product and plan was developed by students in an undergraduate course in the College of the Agriculture, Biotechnology and Natural Resources (CABNR) during the 2006 fall semester. The marketing team consisted of four students, including Reana Bye, a finance major from the College of Business, Sarah Nutting, a speech communication major from the College of Liberal Arts, Ty Smith, an agricultural education major from the College of Education and Jason Entsminger, an agriculture and applied economics major from CABNR. They were advised by Kynda Curtis, assistant professor of Resource Economics in CABNR and state specialist with University of Nevada Cooperative Extension.
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