Description

With so much going on in our lives, it is increasingly difficult to craft marketing messages that can rise above the noise and get your prospect’s attention. That’s why marketers should refocus their strategies around trigger-based marketing. This approach concentrates on melding the “right audience/right message” of traditional marketing with the “right time” delivery that marketing automation technology makes possible. 

Marketing automation allows you to capture “digital body language” by watching what someone views or downloads from your website. Based on that information, you then segregate prospects into nurture streams designed to engage them further on those topics.

An Email Trends and Benchmarks report indicated that triggered email messages had a 119% higher click through rate than standard “business as usual” email messages.  Trigger-based marketing steps up your game with emails (or other communications) that are:

  •   Sent in response to actions taken by the prospect
  •   Tailored to interests displayed by the prospect
  •   Specifically designed to create a personal connection

John will cover this topic in more detail, and also touch on best practices around the following:

  •   Trigger-based Marketing: Relevant content to the right audience at the right time
  •   SEO/SEM
  •   Lead Management: Lead Scoring, Routing and Nurturing
  • A/B Testing Strategies

 

About the Speaker, John Bokelmann

John Bokelmann is a senior level marketing professional with 25+ years of experience in both B-to-B and B-to-C marketing strategy, global demand gen marketing, marketing operations, team leadership, and marketing technology.

John is responsible for leading the Managed Services team that supports DemandGen clients in digital marketing campaign creation, production, and deployment. He provides strategic marketing operations and leadership. His extensive knowledge includes implementation and management of marketing automation systems, CRM integrations, demand funnel management, and global marketing campaign strategy and execution.

Prior to joining DemandGen in 2012, John was Director of Marketing Operations for LexisNexis Risk Solutions where he oversaw a Demand Center team supporting 16 marketing leaders across six business verticals using the Oracle-Eloqua Marketing Automation platform.  He was also a Program Manager and Best Practice Consultant for Eloqua where he developed and implemented strategic marketing programs and consulted with Eloqua clients on marketing best practices. Other stints in John’s career included mid-market sales for InfoUSA, brand marketing for Porsche Cars North America and launching a consumer catalog business for Sportif USA where he grew annual revenue to $5 million.

Details

2020-09-01 12:00:002020-09-01 13:00:00America/Los_AngelesConversion Optimization With so much going on in our lives, it is increasingly difficult to craft marketing messages that can rise above the noise and get your prospect’s attention. That’s why marketers should refocus their strategies around trigger-based marketing. This approach concentrates on melding the “right audience/right message” of traditional marketing with the “right time” delivery that marketing automation technology makes possible.  Marketing automation allows you to capture “digital body language” by watching what someone views or downloads from your website. Based on that information, you then segregate prospects into nurture streams designed to engage them further on those topics. An Email Trends and Benchmarks report indicated that triggered email messages had a 119% higher click through rate than standard “business as usual” email messages.  Trigger-based marketing steps up your game with emails (or other communications) that are:
  •   Sent in response to actions taken by the prospect
  •   Tailored to interests displayed by the prospect
  •   Specifically designed to create a personal connection
John will cover this topic in more detail, and also touch on best practices around the following:
  •   Trigger-based Marketing: Relevant content to the right audience at the right time
  •   SEO/SEM
  •   Lead Management: Lead Scoring, Routing and Nurturing
  • A/B Testing Strategies
 

About the Speaker, John Bokelmann

John Bokelmann is a senior level marketing professional with 25+ years of experience in both B-to-B and B-to-C marketing strategy, global demand gen marketing, marketing operations, team leadership, and marketing technology. John is responsible for leading the Managed Services team that supports DemandGen clients in digital marketing campaign creation, production, and deployment. He provides strategic marketing operations and leadership. His extensive knowledge includes implementation and management of marketing automation systems, CRM integrations, demand funnel management, and global marketing campaign strategy and execution. Prior to joining DemandGen in 2012, John was Director of Marketing Operations for LexisNexis Risk Solutions where he oversaw a Demand Center team supporting 16 marketing leaders across six business verticals using the Oracle-Eloqua Marketing Automation platform.  He was also a Program Manager and Best Practice Consultant for Eloqua where he developed and implemented strategic marketing programs and consulted with Eloqua clients on marketing best practices. Other stints in John's career included mid-market sales for InfoUSA, brand marketing for Porsche Cars North America and launching a consumer catalog business for Sportif USA where he grew annual revenue to $5 million.
Event StartsEvent Ends
2020-09-012020-09-01
12:00pm1:00pm
Register Here