AMA September Luncheon – Programmatic Advertising 101
Did you know programmatic advertising is expected to grow by 31 percent in 2017? The numbers are compelling. And sure, you’d make the switch—if someone would first explain what it is. Rachel will cover all the basics in this crash course. She’ll show you how programmatic advertising works, why brands and agencies are switching, and the first steps of launching programmatic advertising in-house.
Rachel Mimken, Director of Client Experience
Armed with a background in design and market research, Rachel explored the advertising agency and market research worlds before discovering Choozle, a programmatic advertising platform where she currently heads up the Client Experience team. Her team provides advisement to Choozle’s partners on campaign strategy, industry trends, in-house operations and how to otherwise leverage the power of programmatic advertising for their businesses. A NY native, Rachel is still getting used to year-round sunshine and loves escaping to the mountains whenever possible.
Details2017-09-19 11:30:002017-09-19 13:00:00UTC-7AMA September Luncheon – Programmatic Advertising 101
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