AMA October Luncheon: Ashley Brune & Steven Smith, Under the Influence

Description

With all the buzz surrounding influencer marketing, brands may be deceived into thinking that partnering with social media influencers is simple and similar to planning a traditional press trip. However, just because everyone is doing it… doesn’t mean they actually know how to navigate this new strategy. After interviewing 50 influencers, The Abbi Agency and SMG Consulting were able to uncover common pain points disrupting influencer campaigns. From endless emails to blurry expectations, influencer marketing is plagued by miscommunication. So, how can brands work efficiently with influencers? Ashley Brune and Steven Smith of The Abbi Agency will discuss how to master relationships with these new social media stars and ensure effective campaigns.

About Ashley Brune, Vice President of Public Relations, The Abbi Agency

For over a decade, Ashley Brune has used her expertise in public relations to strategically increase brand awareness and secure top media coverage for her clients. Over the course of her career, Ashley has spearheaded public relations programs for destinations, casino resorts, and nationally recognized special events in the United States.

Ashley holds a Master of Arts from Gonzaga University in Communication and Organizational Leadership and a Bachelor of Arts from the University of Nevada, Reno in journalism with an emphasis in public relations.

About Steven Smith, Social Media Director, The Abbi Agency

Steven serves as the social media director for the agency, ensuring that all campaign and integrated account efforts are strategically executed across social media channels. His background of expertise includes influencer marketing, social media advertising, digital marketing, and photo & video production. Steven has launched social media campaigns for sizeable brands including Naked Juice, National Geographic, North Lake Tahoe, Carmel-by-the-Sea and many more.

Steven holds a Bachelor of Fine Arts from the University of Nevada, Las Vegas in film and digital media.