AMA October Luncheon: Marketing to Millennials. But First, Coffee.
Winning over millennials with great branding… and coffee.
Brand Story: “DRINK COFFEE DO STUFF began at 12,000ft on the Saas-Fee glacier in Switzerland during my pro snowboard days. I became fascinated, then obsessed with how European coffee culture was embedded into outdoor active lifestyle, so much so it was used as fuel source. There is so much brand identity in fuel, gear and beer, our aim is to complete the outdoor active lifestyle category with specialty coffee that resonates with your lifestyle, consumer habits, and quality standards.” –Nick Visconti, owner/roaster… and our AMA speaker!
From the brand story to the DCDS packaging, to pretty much everything DCDS does is as distinctive, attractive and compelling as their coffee. This cohesiveness, loyalty, and attitude are key to winning over buyers during their purchasing journey. Learn from someone who has quickly infiltrated a saturated market like the coffee industry to stand out as a top craft coffee company.
About the brand:
DRINK COFFEE DO STUFF is a specialty coffee company built with the belief that extraordinary coffee leads to an extraordinary life. The mantra began in the Swiss Alps in 2012 during founder Nick Visconti’s Pro snowboard days and continues today at our Lake Tahoe headquarters. As specialty coffees grow at elevations similar to that of our roastery, all our coffees are sourced from the mountains and roasted in the mountains, resulting in unparalleled sweetness only achieved by high altitude roasting. So whether you’re off to work or your next adventure, fuel up with DRINK COFFEE DO STUFF.
About the Thought Leader:
Nick Visconti – Founder/Sales Director + Roaster – @nickvisconti
Nick Visconti is a retired professional snowboarder and X Games medalist, global winter-sport marketing specialist, and a local entrepreneur. Native to North Tahoe, he and his wife, Laura Lawson Visconti, have lived in Seattle, Portland and now Truckee. Most days, you can find him drinking coffee and doing stuff around the Reno Tahoe area.
Details2018-10-16 11:30:002018-10-16 13:00:00America/Los_AngelesAMA October Luncheon: Marketing to Millennials. But First, Coffee.Atlantis Casino Resort Spa . Reno, 3800 South Virginia Street, Reno, NV 89502, USA
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