AMA November Luncheon – Chad Hallert, It’s Time to Break Up With The Marketing Funnel

Description

We’ve relied on the marketing funnel for years to help explain our strategies and media placements, create alignment with different teams, and get the c-suite on board with our plans. It’s been a great partnership. But hey, things change. People change. Especially your customers. It’s time to break up.

More people are online than ever before, and they’re researching information more often, faster, and in more places than before. There is no longer a clean linear path that leads from awareness to purchase like the funnel teaches. And loyalty is harder than ever to earn and maintain.

What’s a marketer to do? Learn new marketing models that move beyond the funnel and put customers and their experiences first.

Find out how you can use these frameworks to build a better marketing plan in 2020 that drives more value to your organization.

ABOUT: Chad Hallert VP of Performance Marketing

Chad Hallert brings nearly two decades of digital marketing leadership experience to his role as vice president of performance marketing at Noble Studios. The winner of BrightEdge’s 2019 Technical SEO Award lives and breathes Noble’s unique creative digital performance model. Chad uses his expertise in digital marketing, analytics and optimization to oversee the performance marketing team. He works with global brands such as Autodesk, Adobe, FICO, The Islands of Tahiti and Newport Beach to maximize the performance and ROI of their digital marketing investments, ensuring client success no matter their KPIs. Chad also takes responsibility for Noble’s technology partnerships with companies such as Google and BrightEdge as well as the agency’s own performance marketing and demand generation efforts.

Chad has earned Direct Marketing News’ 40 Under 40 Award, been named Technologist of the Year from the Nevada Center for Entrepreneurship and Technology, and made it on the Reno-Tahoe Young Professionals Network’s 20 Under 40 list.

Widely published, Chad has provided expert commentary to Mobile Marketer, Marketing Sherpa, Internet Retailer and Chief Marketer. He has appeared as a featured speaker at the eTourism Summit, the Lyris Future Vision Email Marketing Conference, and the Nevada Governor’s Global Tourism Summit. He also teaches courses on digital marketing at the University of Nevada, Reno.Chad holds a master’s degree in internet business systems from Mercy College in Dobbs Ferry, N.Y., a bachelor’s degree in human ecology from the University of Nevada, Reno, and a revenue optimization certification from Cornell University in Ithaca, N.Y.