AMA July Luncheon – Visual Storytelling

Description

The importance of using video and photography to tell your story in marketing, social media.

We will hear from a panel of local experts about how visual storytelling can make all the difference in your campaign.
PLUS: Calling all members! This is your chance to get your FREE PROFESSIONAL HEAD SHOT!

Sponsored by Frank Haxton at Digiman Studios, all members are welcome to come to this luncheon and get a professional head shot taken of them, FOR FREE!

So join us to discuss the importance of video in your marketing plans and to take advantage of your local Reno-Tahoe AMA member benefits.

 

Why create more than an ad?

Today’s consumers are more suave and educated and want to feel an emotional bond with a product or brand. Even the largest corporations are trying to personalize their identity. This concept is not new but bringing this message to you in the palm of your hand, in content that you want to share with your co-workers, family and tribe, makes this content invaluable to marketers.

When you come to the AMA panel on visual storytelling you will learn how some of the best storytellers in the Truckee Meadows get their client story out without the hard sell and build lifelong ambassadors to their clients and brands.

 

Topics to include:

• What is visual storytelling
• How to discover your client’s story that is worth telling
• Creating content that is engaging with your target audience
• Authenticity; storytelling that’s real
• How to create content that viewers want to share

 

Courtney Merideth

Courtney Merideth the American Advertising Federation Ad Person of the Year is an award-winning graphic designer, creative director and co-founder of Design on Edge; a boutique style advertising agency in Downtown Reno. Courtney has extensive experience in design and marketing.

 

Recent Storytelling Projects:

The Biggest Little City Movement – a grassroots movement that focused on the small heroes of our city that worked towards developing a sense of community pride

Rounds Bakery – Facebook live videos for Rounds Bakery in which we ran a 14-day campaign to raise awareness for local charities.

Getaway Magazine -Create a connection between an advertiser, and a video that further tells that story which can be reached via QR codes (we no longer use QR codes) but it was one of our methods.

The Riverwalk District – for a few years we ran micro videos on each of our downtown business owners telling the community about what they have done

 

 

Frank Haxton

Frank’s company Digiman Studio creates still and video content that helps to illustrate concepts and emotions that drive their clients story, identity and brand. This storytelling could be represented in Television Broadcast Media, Digital Content or Still Photography.

 

Recent Storytelling Projects:

NV Childern’s Pediatric Cancer Foundation “1095 Campaign” – web content

Ijji Korena BBQ – TV commercial and web content

Miles Construction Carson City Multi-Use Athletic Center Showcase – web content

Victoria Inn Murphy’s California Destination Showcase – web content

 

Ronele Dotson, APR

Ronele Dotson, president of RAD Strategies Inc., an award-winning 15-year marketing communications firm. The agency amplifies client storytelling opportunities through marketing, public relations and social media. Ronele serves as the agency’s lead strategist and drives results through solid and innovative tactics.

Recent Storytelling Projects:

Virginia City “Below The Surface” – video
Recently received a PRSA (Public Relations Society of America) Bonze Anvil in the video category.

#IgniteSparks Community Outreach Program – online and outreach

Storey County Volunteer Fire Department – video and online

 

Alice Heiman

Moderating our panel, a personal brand we all know, Alice Heiman. She says, “Dramatic sales growth starts at the top. Growth requires change. Company leaders and their teams need to improve not only their company brand but their personal brands online. Video is a great tool to accomplish this.” Alice is living proof that this works. She is co-author of Sales Hacks and Network to Increase Your Net Worth. Sales leaders who work with Alice see at 30% or more increase in their sales. Alice asks, “What are YOU willing to do, to get the sales growth you need”? Maybe, appear on video!!