AMA February Luncheon – Pricing Creativity: A Keynote Speech by Win Without Pitching Founder
Let’s be honest, we all struggle with charging what we’re worth. We know that the work we do has real value, but how do we price our products and services accordingly without creating sticker shock and losing all our customers? Blair Enns is here to help.
This special keynote presentation is in partnership with AAF Reno, AIGA, AMA, NCET, and PRSA and is graciously sponsored by Noble Studios.
Author of the Win Without Pitching Manifesto, Blair Enns has a brand new book, Pricing Creativity: A Guide to Profit Beyond the BIllable Hour. He is devoting much of 2018 to speeches and workshops on five continents in support of his objective to significantly improve the earnings of creative professionals everywhere.
“It’s my goal to increase the profits of the world’s independent creative firms by more than $100,000,000 a year, and I’m confident Pricing Creativity will do that.” Enns believes that by applying his Pricing Creativity principles, rules and tips, the average firm should easily increase their profits by 5% of their current revenue. For example, a firm doing $1m in revenue should be able to add a minimum $50k to their bottom line, with many adding much, much more. Some of Blair’s creative firm clients have increased revenue by more than 50% through his techniques, simultaneously improving profit margin from 4% to 45% in just one year.
Networking – 11:30am – 12:00pm
Keynote Presentation – 12:00pm sharp – 1:30pm
About the Keynote
The Pricing Creativity keynote addresses issues every professional, freelancer, entrepreneur, agency and business owner goes through: how to charge what you’re worth. This talk will go over principles that will help you believe that you can charge much more, and show you how to do it.
Blair is an accomplished, and provocative speaker who strives to deliver a talk that leaves a wake of lively debate long after the event has ended.
“You cannot be an effective pricer if you study pricing alone and eschew some of the complementary skills of selling and negotiating,” says Enns. “Most attempts at value-based pricing in creative firms fail for this reason.” That blended view of pricing, selling and negotiating is what Enns brings to the subject matter, but he is clear that none of these areas is where his true expertise lies. “More than pricing or selling, what I know is the creative mind and the peculiarities that make it difficult for that person to ask to be paid what they are worth.”
Some key points covered include:
- How to get paid for value instead of inputs or outputs
- The proper use of retainers
- How to move from 50-page decks to one-page proposals
- How to untether from tracking and selling time
- How to reconcile agile development with value pricing
- How to overcome your own mental hurdles to charging more
About the Book
Pricing Creativity: A Guide to Profit Beyond the Billable Hour is the first pricing book priced based on the principles in the book. Available only at pricingcreativity.com, the book is available in multiple formats (ebook, manual and video) at multiple price points, ranging from $100 to $320. In another twist for a book, each version is backed by a 100% guarantee. If the purchaser is unhappy with the book for any reason, they’re free to return it for a full refund. “While the book is available in eBook and video formats, I wrote it to be a readable reference manual. I imagine people will read the first three sections on Principles, Rules and Tips and then pull the book out and reference the tools section every time they craft a new proposal.”
About Blair Enns
Blair Enns is on a mission to change the way creative services are bought and sold the world over. He is the founder and CEO of Win Without Pitching, the sales training and coaching organization for creative professionals, and the author of two books on selling and pricing for creative professionals. He is the cohost, along with David C. Baker, of 2Bobs, the podcast on creative entrepreneurship.
Blair lives in Kaslo, British Columbia, Canada and lectures throughout the world. He has spoken to dozens of conferences and organizations on five continents.
After-Luncheon Mixer – Meet Blair!
Noble Studios will be hosting a select number of people at the Noble Studios office at 6pm following the luncheon on February 6th. There will be drinks, appetizers, and of course, Blair Enns himself. We have limited availability, so get your tickets fast!
Early Bird tickets get entered into a raffle for one of 20 spots to go on a tour of the Tesla Gigafactory on February 7th! Buy your ticket early for your shot at the tour, and buy all of your friends tickets to increase your chances!
Details2019-02-06 11:30:002019-02-06 13:30:00America/Los_AngelesAMA February Luncheon – Pricing Creativity: A Keynote Speech by Win Without Pitching FounderAtlantis Casino Resort Spa, South Virginia Street, Reno, NV, USA
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