AMA August Luncheon – Renown’s CMO and VP: Suzanne Hendery

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Answering the Need for Transparency and Customer Satisfaction

Suzanne B. Hendery, Renown Health Vice President & Chief Marketing Officer, will discuss creating a program to boost brand reputation and trust through digital marketing. Learn how Renown is utilizing on the power of authenticity in their marketing efforts.

The U.S. health care system is experiencing a customer revolution. At Renown Health, they believe empowering people to take charge of their own health is just as important as caring for them when they are sick or injured. Hear from Suzanne Hendery, Renown Health Vice President & Chief Marketing Officer, why Hospitals & Health Networks magazine recently named Renown the Most Wired health system in NV, and how they are using the power of digital, telehealth, video and mobile technology to empower customers to improve their health and making care faster, more accessible, and more affordable.

Renown Health is a proud nationally-recognized leader in clinical quality and patient safety. Soon, they will be among the first in the West and one of a handful of health systems nationally to publish 26,000 patient ratings and narrative comments regarding 400 Renown Medical Group providers on the “Find a Provider” section of the renownhealth.org website. This will enable you to review comments and ratings from others in our local community, actual patients, to help you choose the best primary care provider or specialist at Renown for you and your family. Renown Health is using this information to focus on transparency, earn trust and bring more accurate data to the internet.

About Suzanne:

Suzanne joined Renown Health from Baystate Health in Springfield, Mass., one of the top integrated health organizations in the country. As a seasoned healthcare executive, she partners with clinicians, colleagues and community members to listen and collaboratively develop programs, communications and experiences that exceed their expectations.

At Renown, she advances the strategy and mission of the organization by growing reputation, engagement, loyalty, referrals and volumes in conjunction with her marketing, internal and external communications, web/digital/social media and media relations team. Suzanne has over 25 years of experience in business strategy, marketing, program development and collaborative innovation through branding and digital strategy, customer experience design, and team member and customer engagement.

Suzanne earned her Master of Arts in Marketing Communications from the University of Connecticut and her Bachelor’s degree in Media Systems and Management from Westfield State University in MA. She is a guest lecturer at Harvard University’s Masters in Management program, the American Marketing Association Health Care Executive Board, and the Society for Healthcare Strategy & Market Development.