AMA August Lunch: Public Media Making Clients Shine
The public media audience ranks as one of the highest in median household income, not to mention spending in categories such as financial services, home and garden, travel & leisure, and healthcare. Over 65% are also more likely to do business with public media sponsors. April Pendergraft and Theresa Reilly will dive deep into attitudes and behaviors of the public media audience and discuss how to best leverage the platforms for your marketing strategy.
Theresa joined KUNR Public Radio in 2007 and works with businesses and community / non-profit organizations to provide underwriting sponsorship support for the station.
Before moving to Reno from Napa in 2003, she worked in marketing and sales in the California wine industry. Prior to coming to KUNR, Theresa worked for the City of Reno.
Theresa also currently serves on the Community Engagement Committee of the City of Reno Arts & Culture Commission, and is the president of the Wooster High School parent organization – the Wooster Boosters. She is a graduate of UC Santa Barbara, with degrees in History and Business Economics.
When she’s not seeking funding for KUNR, Theresa enjoys skiing, baking, and experimenting in cocktail creation.
April comes from over a decade in nonprofit development and marketing. She began her career at the San Diego Humane Society in 2007, and has since held strategic-level positions in volunteer management, community partnerships, and fundraising at human services nonprofits and several public media stations, including KSDS in San Diego and KCBX in San Luis Obispo.
She’s seen how organizational support of local nonprofits benefits the community as a whole, not to mention the supporting company, by creating emotional bonds and brand equity with causes that move people.
April studied Fund Raising Management and Philosophy in California, and has been in Reno (and with KNPB) since January 2018. She’s excited to be working in the Reno community, which has a pretty magical community support vibe.
April writes music, crochets, travels, is a giant nerd, and enjoys really good scotch.
KNPB exists to serve the public interest. They recognize that television is among the most powerful and influential educational tools our society holds.
Public television is the only national media institution whose central purpose is to use that tool for the public good, not personal profit. KNPB is the local educational and cultural institution in northern Nevada, which couples the power of media with power of the people in our community to serve the public good.
Organizer of AMA August Lunch: Public Media Making Clients Shine
Local Reno-Tahoe AMA Chapter Founded locally in 1982, the Reno-Tahoe AMA’s mission is serve our members and be THE marketing source by providing networking, knowledge and career development. The Reno-Tahoe AMA meets at noon on the third Tuesday of each month at the Innevation Center. For membership information, please contact us at email@example.com.
Details2019-08-06 11:30:002019-08-06 23:59:00America/Los_AngelesAMA August Lunch: Public Media Making Clients Shine450 Sinclair St Reno, NV 89502
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