2013 AMA Mar·ket·ing Workshop – May 2, 2013

Description

	Classroom A	Classroom B
4:00pm-4:30pm	Workshop Registration
4:30pm-5:00pm	Branding Flip Wright, The Glenn Group	Storytelling in Marketing Andy Walden, Noble Studios
5:05pm-5:35pm	Small Business Success StoryPublic Relations Shila Morris, Squeeze In Restaurants	Causing Disruption Rob Gaedtke, KPS3
5:45pm-6:15pm	Social Media Milena Regos, Out & About Marketing	Guerilla Marketing Larry DeVincenzi, Biggest Little Group
6:20pm-6:50pm	Digital Analytics Judith Kline, Creative Concepts	Cost-Per-Click Campaigns Lisa Kirkman, Swift Digital
7:00pm-7:30pm	Email Marketing Dave Archer, NCET	Public Relations Ronele Klingensmith, RKPR Inc
After 7:30pm	Networking Hour Network with local marketers, small businesses, and students from the local chapter hosted at the Reno Wolf Den (1305 N Virginia St, Reno, NV)

Thursday, May 2nd University of Nevada Joe Crowley Student Union Registration: 4 PM First Sessions: 4:30pm Cocktail Hour: 8pm * RSVP by 12pm, Wednesday, May 1st Registration is now closed. $35 – AMA Members with RSVP $45 – Non-Members with RSVP $20 – Students with RSVP $50 – Without RSVP (Seating is on a space-available, first-come, first-serve basis)

Thank you to our sponsors:

Our Speakers

	Ronele Klingensmith President of RKPR Inc. Ronele, APR, started RKPR Inc. almost 9 years ago and has nearly 20 years of public relations experience, has received numerous awards, is a member of PRSA (since 1994), has judged the national PRSA Silver Avil Awards in 2007 and 2008 in New York City and is an accredited public relations professional (APR).
	Dave Archer President and CEO of NCET Nevada”s Center for Entrepreneurship and Technology Dave is a results-oriented market and product development executive. He has a proven track record in emerging technologies, media and the Internet. He has 30 years experience creating successful new technology-based businesses, products and services.
	Milena Regos Founder/CEO Out&About Marketing Milena founded Out&About Marketing to coach companies and individuals how to create relationships and provide value using the Internet and social media. She”s worked with multiple companies from an agency perspective, a client side and now a consulting side.
	Rob Gaedtke VP of Creative Services, KPS3 Rob develops smart ways to make people take action. He manages a team of creatives with the skill sets to make it happen.
	Philip (Flip) Wright EVP Strategy & Innovation at The Glenn Group Flip has been working online casino in Marketing Communications for nearly 17 years and has been fortunate enough to spend time on both the client and agency side with experience in diverse industries including professional sports, retail, healthcare and many more.
	Shila Morris Owner of Squeeze In Shila is a highly motivated business owner with a passion for writing, learning and getting better As the co-owner and president of the Squeeze In, she oversees all 96 associates. She coordinates management training, facilitates company growth, handles guest relations, and oversees all processes in the company.
	Larry DeVincenzi Brand Director at Biggest Little Group As a communications professional, Larry has enjoyed helping companies accelerate their growth through integrated brand campaigns. He”s provided expertise at building and rejuvenating brands by crafting a targeted vision, developing key tactical strategies, and leading high-performing teams to measurable goals.
	Andy Walden Senior Account Manager at Noble Studios As an account manager, Andy builds digital strategies to help communicate and engage the right audience to their brand. He currently works with interesting and passionate clients, which include Fortune 500 companies within the financial, entertainment, and travel industry.
	Judith Kline Interactive Manager at Creative Concepts Media Marketing Judith is responsible for online advertising, mobile advertising, search, and social media. Judith has nearly 10 years in U.S. and international online advertising and marketing.
	Lisa Kirkman Marketing leader in project management and digital marketing Lisa is an experienced manager with proven track record of successful leadership in a range of online marketing programs including: website builds, online advertising and lead generation.