2012-2013 Ace Awards

Description

Congratulations Winners

Best in Web and Digital Design – Noble Studios

The website has already earned the Noble Studios team high accolades including two Addys, two Communicator Awards, two W3 Awards, WebAward, and a Summit International Award. Since the website launched in April 2012, NobleStudios.com has received an 85% increase in website traffic and 63% increase in unique visitors, with a 211% increase in visitors from a mobile device. More Information

Best in Mobile – Access Pass & Design

When a mobile phone (carried by an onsite brand ambassador) interacted with a tag it was immediately able to tell if that tag had been used to vote previously – if not, attendees were prompted to vote and walked through the mobile screens by the brand ambassador. The mobile phones interacted with a central database platform and displayed the voting results on a display in the silent auction area of the event (driving people toward the silent auction to see which beer was in the lead). More Information

Best in Social Media – SoDo Restaurant

We created a unique social media campaign based on the style of restaurant SoDo was and the type of people we hoped would engage with them. As the restaurant grew and evolved with the patrons so did the engagement of our campaign. More Information

Best in Print – UNR Football (The Bauserman Group)

Through a strong push of the Saturday is Football Day campaign, we really tried to drive home (in a very in your face manner) that your other activities could wait. This was done by the campaign (it not haircut day, mow the lawn day, laundry day, etc). More Information

Best in Public Relations – TEDxUniversityofNevada

We hosted the first ever TEDxUniversityofNevada in January 2013. We had a great venue, speaker line-up, high quality video, and a sold-out audience. We posted 16 videos with the TEDxUniversityofNevada logo to the TEDxYoutube site. Every video contained the Online Executive MBA program logo at both the start and end of the video. We created separate twitter and facebook accounts to help promote our videos once they were posted to the TEDx site. More Information

Best in Radio – Reno Aces

Our campaign this year features a malapropism-spouting old-school baseball coach who begins each ad with a confused baseball aphorism, which we hope captures the listener’s attention; the remainder of the ads feature the Aces’ play-by-play announcer talking about the litany of events happening on any given homestand. More Information

Best in Video – Greater Nevada Credit Union (Ding Communications)

The Super Bowl is part of the larger “It’s Time” integrated campaign which broke Fall 2012. Additionally, the campaign included a new strategic alliance with the Univ. of Nevada, Reno titled “It’s Time to Support the Band,” which accomplished it’s first year goals 4 months into campaign launch. More Information

Best in Direct – Basecamp Hotel

We discovered a submarket that was not being served, a market that was looking for a hip design-forward hotel that was unpretentious. Our strategy of embracing the communal aspect of travel also went very well with our fie pits and communal dinners that resonated with the media and potential guests. More Information

Best in Cause-Related Marketing – Project Vesto

Through Project Vesto, in what some have called Shark Tank meets Kickstarter, we created a business competition aimed at a new demographic and provided a multi-level value stream for all participants throughout Nevada. Project Vesto received 232 applications from throughout the state of Nevada with an average age of 44 years old. 79% have never participated in a business competition before, 89% very much enjoyed their experience with Project Vesto and 86% would participate again regardless of the outcome. More Information

Best Integrated Marketing Strategy – Nevada Museum of Art (R&R Partners)

In presenting this exhibition, we made no attempt to determine the authenticity of the legendary painting. Rather, the exhibition re-visited its extraordinary story through archival documents, correspondence, photographs, and press materials that have never before been brought together in one place. This unique presentation invited viewers and scholars to draw their own conclusions and weigh in on this great Van Gogh debate. More Information All nominees were submitted for final judging by our sister American Marketing Association Chapter, the AMA Board, and the AMA Members.